Western Australia's tourism industry has roared back to life, shattering all previous records by attracting more than 1.02 million international visitors in a single year. This landmark achievement not only signals a full recovery but decisively surpasses the state's pre-pandemic peak, cementing WA's position as a premier global destination.
A Historic Surge in Visitor Numbers
The latest data reveals an extraordinary surge, with the 1.02 million international arrivals in the year to March 2024 eclipsing the previous record of 943,000 set back in 2018. This represents a staggering 49 per cent increase compared to the same period last year. The figures underscore a powerful and sustained rebound for the sector, which was among the hardest hit during the COVID-19 border closures.
Premier and Tourism Minister Roger Cook hailed the result as a testament to the state's enduring appeal and strategic efforts. "This is a fantastic result for WA," Mr Cook stated. He emphasised that the record-breaking numbers are injecting vital energy and revenue into local businesses, creating jobs, and supporting communities across the vast state.
Key Markets and Economic Windfall
The revival has been driven by strong performances from several key international markets. The United Kingdom has solidified its position as WA's largest overseas visitor market, contributing significantly to the overall tally. Close behind, arrivals from Singapore and New Zealand have also shown remarkable strength, demonstrating the broad-based appeal of the Western Australian experience.
This influx of international guests has delivered a massive economic boost. Visitors from overseas spent an estimated $3.1 billion in Western Australia during this record period. This expenditure flows directly into hospitality, retail, tours, and transportation, providing a crucial lifeline for thousands of businesses that rely on the tourism dollar.
Strategic Marketing and Future Outlook
The success is no accident. It follows targeted marketing campaigns by Tourism WA under the "Walk on Wondrous" banner, designed to showcase the state's unique landscapes, wildlife, and vibrant city life to the world. The strategy has clearly resonated with travellers seeking extraordinary experiences, from the Kimberley's ancient gorges to Margaret River's world-class wines and Perth's urban charm.
Looking ahead, the state government and tourism bodies are focused on maintaining this momentum. The challenge now lies in ensuring infrastructure and services can accommodate the growing demand while preserving the natural and cultural attractions that draw people in the first place. With the record firmly broken, the focus shifts to sustainable growth and exploring new opportunities in emerging markets.
This record is more than just a number; it's a powerful vote of confidence in Western Australia's offering. It proves that the state is not just back on the map for international travellers, but is now a more prominent and sought-after destination than ever before.
