Poni Cosmetics Launches at Woolworths: Budget Beauty Brand Sells 6.5k Units in Days
In the midst of a cost-of-living crisis, budget cosmetics brands are becoming increasingly essential for consumers seeking quality without breaking the bank. Poni Cosmetics has emerged as a standout player, recently joining Woolworths' beauty lineup and making a significant impact by selling 6,500 units in just over two days since its launch. With all products priced under $25, this new brand aims to revolutionize the supermarket beauty aisle, offering affordable and trendy options for shoppers.
What Makes Poni Cosmetics Unique?
According to the brand, Poni Cosmetics is a beauty label that "plays by its own rules," specifically designed for the digital-savvy generations of Gen Z and Gen Alpha. It provides a guilt-free treat that customers can easily add to their grocery baskets. Cheryl Lou-Hing, Woolworths' Beauty Category Manager, explains, "We're seeing a real shift in how our customers shop for beauty. They want the same fun formats they see trending online right there in the aisle while they're grabbing their essentials. Poni is the perfect treat to add to the basket, and we can't wait for shoppers to discover the range during their weekly Woolies run."
Product Range and Pricing
The debut collection from Poni Cosmetics features 19 trend-driven makeup items, neatly categorized into Face, Eyes, and Lips. Key products include a Primer for as low as $12, a Mascara for $12, and a Lip Butter priced at just $9.60. Each item comes in cute, highly marketable packaging, with the brand emphasizing that every product is designed to feel premium, relevant, and highly Instagrammable. This focus on aesthetics has helped Poni gain traction on social media platforms, even before its official launch, when an American influencer accidentally leaked early access to some of the hero products.
Standout Buys and Customer Feedback
Among the standout products, the Cream Blush at $18 has been praised for its luminous finish and sleek appearance, rivaling more expensive brands. Available in shades like Rosy Mauve, it offers long-lasting wear and a natural, Instagram-ready flush. The Tubing Mascara, priced at $20, is another favorite, providing lift and length to eyelashes without the high cost. Additionally, the Cloud Whip Lip Butter, available in Clear, Mocha, and Nude for $16, delivers soft hydration and a subtle tint, with the Nude variety offering a gorgeous pop of color.
Shoppers have quickly embraced Poni Cosmetics, flooding social media with positive comments such as "running to Woolies now" and "omg the packaging is so cute." This enthusiastic response highlights the brand's appeal in a competitive market, where affordability and style are key drivers for consumer choice.
