As the cost of living tightens budgets across Australia, a coveted designer perfume remains a top Christmas wish list item for many. Now, Designer Brands (DB) is offering a solution, launching an accessible and affordable range of luxury-inspired scents just in time for the holiday season.
Luxury Scents Without The Luxury Price Tag
The newly released DB Summer Fragrance Collection draws direct inspiration from some of the world's most iconic and expensive perfumes. The collection aims to capture the essence of high-end scents from houses like Victoria Beckham, Gucci, Hermès, Chanel, Marc Jacobs, and Louis Vuitton, but at a mere fraction of the retail price.
Each fragrance in the limited edition collection is priced at just $12.99. This strategic move comes as consumers increasingly seek out value without compromising on the experience of luxury. Liz Webster, CEO at Total Beauty Network, highlighted this shift in a statement, noting that as living costs rise, people are turning more towards designer-inspired products.
"DB Cosmetics was specifically created to challenge the notion that affordable fragrances and cosmetics can’t match the quality of high-end counterparts," the brand's philosophy asserts.
The Summer Collection: Six "To Die For" Scents
The collection features six distinct perfumes, each evoking sun-drenched European escapes and sophisticated botanical gardens. Shoppers are already describing them as "to die for." Here’s a breakdown of the luxury inspirations and the staggering savings:
- Trip To Portofino: Inspired by Victoria Beckham’s Mediterranean escape (originally ~$470).
- Orchid Flora: A take on Gucci’s lush floral masterpiece (inspired by a ~$270 scent).
- Being: Channels Chanel’s timeless elegance (compared to retail prices around $400).
- Wild Flowers: A fresh tribute to Marc Jacobs’ garden blooms (counterpart costs ~$198).
- Parterre: DB’s interpretation of Hermès’ sophisticated botanical (inspired by a ~$285 fragrance).
- Summer Dreams: Captures Louis Vuitton’s sun-soaked luxury (a scent that can retail for ~$570).
By opting for the DB versions, savvy shoppers can save up to $600 on a single bottle, freeing up hard-earned cash for other holiday essentials.
Expanding The Scent Wardrobe: The Evocation Collection
Beyond the summer range, DB also offers The Evocation Collection, which draws inspiration from niche favourite Maison Margiela. This line includes intriguing scent profiles like:
- Sunset & Sand: Notes of wild bergamot, coconut milk, and ylang ylang.
- Morning Latte: A blend of vanilla cream, roasted coffee, and French lavender.
- Soul Bar: Evoking a rum cocktail with tobacco leaf and smokey woods.
A significant point for conscious consumers is that all DB fragrances are vegan and cruelty-free, making luxury-inspired scent exploration accessible to a wider community.
Where To Find These Affordable Luxuries
The limited edition collections are available now for a short time. Australian shoppers can find them at Community Pharmacies, Big W, and online via the DB Cosmetics website.
*DB Cosmetics fragrances are inspired by luxury scents but are not affiliated with or endorsed by the original designer brands.
