In an era where local newspapers are facing unprecedented challenges, one South Australian publication is rewriting the rules of community journalism. Peri Strathearn, the dynamic Managing Editor of Murray Bridge News, recently sat down for an exclusive interview that reveals the secrets behind their remarkable success story.
The Heartbeat of Community Storytelling
Strathearn's journey to the editor's chair is anything but conventional. With a background spanning multiple newsrooms across Australia, she brings a fresh perspective to regional reporting. "What makes Murray Bridge News special isn't just the stories we tell, but how we tell them," Strathearn explains with palpable passion.
Under her leadership, the publication has become more than just a newspaper—it's become the community's collective diary. From covering local council decisions that directly impact residents to celebrating the achievements of everyday heroes, Murray Bridge News maintains an intimate connection with its readers that larger metropolitan publications can only envy.
Navigating the Digital Transformation
The transition to digital platforms hasn't been without its challenges, but Strathearn sees it as an opportunity rather than a threat. "Digital allows us to be more immediate, more responsive to our community's needs," she notes. The publication has successfully balanced maintaining its traditional print presence while expanding its digital footprint.
What sets their approach apart is the emphasis on authentic engagement rather than chasing viral content. "We're not trying to compete with national outlets for breaking news. Our strength lies in our deep understanding of what matters to the people of Murray Bridge."
The Future of Regional Journalism
Despite the well-documented struggles facing the media industry, Strathearn remains optimistic about the future of regional publications. "Communities will always need trusted local voices," she asserts. "The key is adapting without losing sight of our core mission."
Her vision includes mentoring the next generation of journalists and embracing new storytelling formats while preserving the quality journalism that readers have come to expect. "We're not just reporting on history—we're helping shape it, one local story at a time."
The success of Murray Bridge News under Strathearn's leadership serves as a powerful reminder that when journalism remains rooted in community, it doesn't just survive—it thrives.
