An Australian fashion label has captured the attention of global style icons and everyday shoppers alike, becoming a go-to for incredibly comfortable everyday essentials. Celebrities including Kylie Jenner and Emily Ratajkowski are among the fans of the brand Boody, known for its underwear, shapewear, and athleisure wear.
The Secret Behind the Softness
The brand's skyrocketing popularity is largely attributed to its innovative Bamboo Cloudknit fabric. Described as the softest sweats you'll ever wear, this material is a game-changer in comfort wear. It's a premium, double-knit fabric engineered to provide ultimate comfort with an effortless, buttery-soft feel.
This innovative material is cleverly designed to be lightweight enough for layering yet warm without any bulk. It proves that you don't have to choose between looking stylish and feeling cozy. The range is built around timeless staples meant to be lived in, offering a level of comfort that shoppers say you have to experience to believe.
A Versatile Collection for Everyone
The current Bamboo Cloudknit lineup features versatile, wear-everywhere pieces. The collection includes popular items like crew-neck sweaters, shorts, and sweatpants. All pieces come in a selection of flattering neutral colours, with dedicated options available for both men and women to ensure a great fit for all body types.
Boody's design team shared their vision behind the range. "With our Bamboo CloudKnit Sweats, we set out to create a new kind of elevated essential," they explained. The goal was to move beyond basic loungewear and offer pieces that are not only supremely comfortable but also stylish and versatile enough for any occasion, from relaxing at home to casual outings.
The team emphasised the fabric's year-round appeal, noting its light, warm, and breathable nature makes it perfect for any season.
Glowing Reviews from Happy Shoppers
Online reviews for the collection are overwhelmingly positive, with customers praising the blend of comfort, style, and practicality. One standout piece is the $89.95 Crew Neck Sweater in Oyster, which has received particular acclaim.
"Great sweater. Lightweight and comfortable for those in-between from cool to warm to cold days. I use it for walks — after warming up, it is light enough to wrap around my waist. I use it for to and from the gym, I use it around home — for lounging. Love it," wrote one satisfied customer.
Another reviewer added, "As good as I had hoped. This jumper / shorts / pants combo are life. So comfy." A third highlighted the sweater's aesthetic appeal, saying, "This is a really beautiful sweater — it hangs well, and looks lovely. So soft and comfortable. Warm yet breathable."
The matching sweatpants, also priced at $89.95, complete the set and are equally loved for creating a cute and cohesive lounge look. This combination of celebrity endorsement, innovative fabric technology, and rave customer feedback solidifies Boody's position as a leading Aussie brand in the comfortable essentials space.
