For professional fashion watchers, spotting the next viral trend is all in a day's work. Right now, one particular striped co-ordinate set is utterly inescapable, flooding the Instagram feeds of Australia's most stylish.
The Viral Set Everyone is Wearing
The pieces causing all the buzz are from beloved Australian label Faithfull the Brand. The Le Paz Top Ombre Stripe, priced at $250, and the matching Micro Short, for $180, have become the uniform for effortless summer style. Crafted from a comfortable knit, the set features an oversized, boxy silhouette that works for almost any occasion.
Think trips to the beach, casual coffee runs, or leisurely city walks. This two-piece is a summer no-brainer and a simple yet impactful addition to any holiday wardrobe. Its rich, chocolate brown colourway is not only undeniably on-trend but also versatile enough to transition between seasons.
More Than Just One Striped Sensation
Faithfull the Brand, renowned for its luxury linen dresses, premium cotton staples, and chic swimwear, has a knack for creating pieces fashion enthusiasts adore. Their latest collection is packed with gorgeous stripes, but the Le Paz set isn't the only one turning heads.
A green striped ensemble is also making the rounds on Australian style stars. Available as a three-piece collection – the Cinta Cardigan, Citara Halter Top, and Playa Mini Short – it offers ultimate versatility. You can wear the pieces together for a cohesive look or style them individually to maximise your outfit options, easily transitioning from a day at the beach to evening drinks.
A Global Cult Favourite: The Hedy Dress
When it comes to viral hits, Faithfull has form. The label's Hedy dress was the only dress to feature on global fashion search index Lyst's 'Hottest Products of 2025' list. This recognition is no shock to fans who know the brand's hero pieces sell out at lightning speed.
The $300 strapless maxi dress, made from 100% European Flex linen with a flattering drop waist, has been praised by shoppers as "timeless." It's been spotted everywhere from weddings and long lunches to summer offices. Available in classic black, chocolate brown, butter yellow, and dusty tomato, it's a true all-rounder.
Given its cult status, the Hedy dress has sold out multiple times. Eager shoppers know they have to act fast to secure one in their size, a testament to the enduring appeal and quality of this Australian fashion success story.
