Liquid I.V. Launches 'Stickets' Campaign Turning Hydration into Prize Access
As summer draws to a close, Liquid I.V., the popular hydration brand, is ensuring the season ends with a splash of excitement. On February 28, the company is transforming its electrolyte sticks into 'Stickets', converting a simple daily hydration routine into an opportunity to unlock more than $100,000 worth of prizes and experiences throughout Australia and internationally.
How the 'Stickets' Concept Works
The process is straightforward and perfectly aligns with modern experiential marketing trends. Consumers simply tear open a Liquid I.V. stick, pour the contents into water, and then scan the packaging as an official entry ticket. Each stick equals one Sticket, effectively turning your everyday hydration habit into a gateway to festivals, travel, wellness activities, fashion, and highly aspirational experiences.
This innovative approach makes hydration not just a health necessity but a social and engaging activity.
Premium Prize Pool Details
This campaign goes beyond typical promotional giveaways by offering genuinely premium rewards. The prize pool is designed for individuals who thrive on memorable calendar events and includes:
- International festival experiences at Elrow in Spain or Bali
- Over 1,800 instant-win prizes
- Tickets to Elrow Sydney New Year's Eve, Field Day 2027, and Mighty Hoopla 2027
- Vouchers for top Australian restaurants, Pilates studios, and bathhouse experiences
- Tickets to Yacht Social Club in summer 2027
- LSKD activewear vouchers
- A year's supply of Liquid I.V. products
- A 2026 United Cup champion player autograph
This curated selection feels more like a lifestyle lottery than a standard promotional giveaway, emphasizing quality over quantity.
Launch Event and National Participation
Sydney residents get first access to the campaign through a pop-up Sticket Booth at Manly Wharf on Saturday, February 28, from 10 a.m. to 5 p.m. Participants need to bring one stick of any Liquid I.V. Hydration Multiplier or Sugar-Free Hydration Multiplier, scan it at the booth, and instantly discover their prize. The first 50 people in line receive guaranteed prizes, adding an extra incentive for early arrivals.
For those outside Sydney, the opportunity remains accessible nationwide. Starting February 28, Australians across the country can scan their sticks online via LiquidIV-AccessMore.com.au to enter from any location.
Celebrity Host and Campaign Philosophy
The Sticket Booth will be hosted by television personality and podcast host Alli Simpson, whose background in access and experiences makes her an ideal ambassador. This campaign centers on the idea that hydration fuels life's meaningful moments, whether at festivals, beach outings, fitness classes, or social gatherings.
Liquid I.V. positions hydration as an enabler rather than a barrier to living well, especially during dehydrating summer activities.
Product Availability and Consumer Appeal
Liquid I.V. Hydration Multiplier and Sugar-Free Hydration Multiplier are available at Chemist Warehouse for $19.99 (10-pack) and $39.99 (24-pack), with select flavors in 30-packs at Costco. The campaign requires just one stick for entry, making participation accessible and low-effort while offering potentially high rewards.
This promotion resonates with contemporary lifestyles focused on access, experiences, and memory-making over material possessions. By transforming a hydration product into a ticket, Liquid I.V. taps into current consumer mindsets, making hydration social, experiential, and entertaining.
