South Australia's flagship cultural institution is embarking on a significant reset under fresh leadership, aiming to shake off recent controversy and ascend to the top of the nation's museum ranks.
A New Vision Amidst Past Controversy
The SA Museum has faced a challenging period, notably dogged by a controversial and ultimately scrapped organisational restructure. However, a new chapter begins today with the release of a forward-looking strategic plan spearheaded by the institution's new director.
In an exclusive interview with InDaily, Dr Samantha Hamilton outlined her comprehensive blueprint to revitalise the museum. Appointed to the role, Dr Hamilton brings a multifaceted background to the position, with professional experience as a conservator, a manager, and an academic researcher.
Strategic Reset and Future Exhibitions
The newly unveiled strategic plan forms the core of Dr Hamilton's mission to reposition the museum. While specific details of the plan are now public, the director emphasised a holistic approach to improving both public-facing exhibits and critical operational areas.
She provided intriguing insights into specific projects, including potential developments for the museum's cherished Egyptian room. Furthermore, Dr Hamilton discussed evaluating options for the museum's "back of house" operations, which encompass collection storage, conservation laboratories, and administrative functions, indicating a review of infrastructure and workflow to support future ambitions.
The Path Forward for SA's Premier Museum
The announcement, made on December 18, 2025, marks a decisive step for the institution. Dr Hamilton's strategy appears designed to foster stability after past upheavals and chart a clear, ambitious course for the future.
Her plan focuses on leveraging the museum's existing strengths while innovating in curation, community engagement, and internal management. The goal is unequivocal: to transform the SA Museum into a nationally recognised leader, potentially claiming the title of Australia's best museum through enhanced exhibitions, research, and public programming.
