In a revealing insight for Australian vendors, a leading Tasmanian real estate professional has declared that using the REA Group's premier online platform is an absolute must for achieving top results. Josh Hart, principal at McGrath Tasmania, has stated that marketing properties on realestate.com.au is a non-negotiable part of his strategy, delivering dramatically faster sales and significantly higher prices.
The Unbeatable Advantage for Vendors
With a personal track record exceeding $460 million in property sales, Josh Hart speaks from a position of considerable authority. He asserts that the data from his own agency proves the platform's immense value. Properties listed on realestate.com.au spend an average of just 16 days on the market, a staggering reduction compared to the broader industry average of 60 days.
Furthermore, the financial benefit for sellers is substantial. Mr Hart confirms that vendors can achieve a price premium of around 10 per cent compared to properties sold away from the public market. This combination of speed and increased profit makes the platform an indispensable tool in his marketing campaigns.
Where the Buyers Are Looking
The core of Mr Hart's argument lies in the concentrated source of buyer interest. He reveals that a massive 90 per cent of all buyer inquiries in Tasmania originate from realestate.com.au. This statistic makes it clear that any sales campaign not utilising the platform is effectively invisible to the vast majority of potential purchasers.
"The reality is, that's where properties get seen," Mr Hart explained. "More is more – I'm a firm believer that our role as sales agents is to get more exposure for our clients and realestate.com.au offers that." He describes the platform as a seamless ecosystem that effectively connects vendors and purchasers, serving as a one-stop-shop for the Australian property consumer.
Critical Features in a Competitive Market
In Tasmania's current real estate climate, which is severely hampered by a shortage of available listings, the platform's instant alert system provides a critical edge. Buyers receive notifications for new properties as soon as they are listed, ensuring vendors get immediate exposure to a highly motivated audience.
This feature is particularly beneficial for attracting interest from mainland Australia. Mr Hart also highlighted the importance of video content within online listings, which offers interstate buyers the opportunity to inspect a property in greater detail without having to travel, thereby expanding the potential buyer pool significantly.
For Josh Hart and his team at McGrath Tasmania, the evidence is overwhelming. In a digital age crowded with options, realestate.com.au remains the undisputed leader for delivering faster sales, higher prices, and unparalleled market reach for property sellers across Australia.
