Sephora Australia has launched its highly anticipated End of Year Sale, marking a prime opportunity for beauty enthusiasts to refresh their collections. The event, which is now live and runs until January 18, features substantial discounts of up to 50 per cent across a vast range of categories. This includes makeup, skincare, haircare, fragrance, tools, and gifts, making it a strategic moment for restocking essentials or finally trying coveted viral products.
Top Picks and Standout Deals
This sale is distinguished by the calibre of brands participating, with celebrity-founded lines, dermatologist-recommended skincare, and editor-approved staples all included. For makeup lovers, several key items are seeing rare price reductions. Rare Beauty offers a limited edition mini and lash and brow set, ideal for everyday wear. Fenty Beauty has discounted its Icon Velvet Liquid Lipsticks and Gloss Bomb Vaults, perfect for expanding your lip colour wardrobe.
Milk Makeup also stands out with practical sets like the Hydro Grip Primer Duo and the Jelly Skin Starter Pack, which are excellent for travel or trying new routines without committing to full-sized products.
Skincare Savings and Haircare Highlights
The skincare category presents some of the smartest savings. Brands like Biossance have multiple holiday sets discounted, such as the Bright Luminaries Duo. Skinfix's acclaimed Barrier+ Triple Lipid-Peptide Cream is also reduced, a boon for repairing skin barriers. For affordable yet effective options, The INKEY List has sets like The Starter Set at a significant 50 per cent off.
Hair and body care have not been overlooked. OUAI favourites like the Thickening Spray and the St. Barts Hair Oil are on sale, bringing salon-quality results within easier reach. BANGN BODY and Rare Beauty's body care lines also feature, adding glow-focused and luxurious everyday options to the mix.
Fragrance Finds and Strategic Shopping
Fragrance shoppers can discover generous discounts on scents from By Rosie Jane, including the James Eau De Parfum, as well as popular options from Hugo Boss. These make for excellent gifts or a signature scent upgrade.
The beauty of this sale lies in its flexibility. Whether you're replenishing trusted primers and lip treatments or indulging in a limited-edition holiday set, the reduced prices on high-quality items feel justified. This event is less about impulsive purchases and more about making considered, strategic upgrades to your beauty routine for the new year.
However, shoppers are advised not to delay. The most sought-after products and sets, known for selling out quickly, are already seeing movement. The Sephora End of Year Sale represents a final, significant chance to invest in premium beauty at accessible prices before the season ends.
