The wait is finally over for Australian beauty devotees. Rhode, the cult-favourite skincare brand founded by global style icon Hailey Bieber, has officially confirmed its long-anticipated launch Down Under.
A Social Media Sensation Arrives
In an announcement that sent waves of excitement through the local beauty community, Rhode revealed to its 3.9 million Instagram followers that it is partnering exclusively with MECCA in Australia and New Zealand. The brand, celebrated for its nourishing formulas and iconic lip products, will become available from February 12, 2026.
"The world of rhode is on the way — we’re so happy to announce that our lineup of curated everyday essentials is coming to Australia and New Zealand very soon," the brand shared in its post. For years, Australian fans have faced hurdles accessing the range, often resorting to purchasing overseas or paying premium prices to third-party shippers.
Where and When to Shop
The rollout will see Rhode products first available for purchase online and at MECCA’s flagship stores on February 12. The following day, February 13, the collection will expand to most other MECCA stores nationwide. This strategic launch solidifies MECCA's reputation as the powerhouse for bringing the world's most sought-after celebrity beauty brands to Australian shores, following the successful introduction of lines like Victoria Beckham Beauty in 2025.
Products that have taken TikTok and Instagram by storm, including the viral Peptide Lip Tints, Glazing Milks, and Pocket Blushes, will finally be within easy reach for local consumers.
Industry Excitement and Fan Euphoria
Marita Burke, Chief MECCA-MAGINATIONS Officer, expressed immense enthusiasm for the partnership. "Rhode isn’t just a bestselling brand, it’s a cultural force shaping how new generations think about skincare," Ms Burke stated. "This brand is leading the conversation that is defining global beauty, so we couldn’t be more excited to welcome Rhode to MECCA and to our incredibly beauty-obsessed community."
The announcement was met with immediate jubilation in the comments section. One elated fan wrote, "@meccabeauty you have made my year and it’s only January 9th," while another declared, "Dreams really do come true!" A third simply exclaimed, "The IT girl brand is coming Down Under, I’m so excited."
This launch marks a significant moment for the Australian beauty landscape, providing direct access to a brand that has redefined modern skincare routines and dominated social media beauty trends since its inception in 2022.
