An Australian luxury perfume brand is experiencing unprecedented demand during its early Black Friday sale, with bottles flying off virtual shelves at an astonishing rate. Recreation Beauty, founded by former magazine editor Nedahl Stelio, is reportedly selling one bottle of fragrance every two and a half minutes as scent lovers rush to secure their favourite aromas.
Record-Breaking Sales Force Production Increase
The overwhelming consumer response has seen several popular scents sell out completely within just one day, forcing the brand to significantly increase their production run to meet the influx of orders. The company has had to ramp up manufacturing to keep pace with demand as Australian shoppers demonstrate their enthusiasm for clean, luxury fragrances.
Three standout perfumes have emerged as clear bestsellers during the sale period. Lost in Dusk has dropped from $124 to $99, while the equally popular At Night We Dance now costs $93 instead of $124. The third top seller, This Love Of Mine, also enjoys a reduced price of $99 down from $124.
Signature Scents for Every Preference
The brand's fragrance portfolio spans an impressive range of scent notes, including Amber, Floral, Fruity, Musk, Smokey and the particularly popular Vanilla. For those unable to choose just one fragrance, Recreation Beauty offers a Discovery Bundle containing various perfumes alongside face and body oils.
Lost in Dusk presents as a seductive and sensual scent combining unexpected notes of saffron, myrrh, coffee and plum. This unique blend creates what the brand describes as a "deliciously sensual bourbon flavour" that reveals multiple layers upon wearing.
Another crowd favourite, L'Hotel, evokes the luxury of hotel stays with notes of Bergamot, Rose and Peony. The brand suggests this fragrance captures the feeling of "late checkouts and silk sheets, wrapped up in a seductive and sultry dream."
Clean Beauty Mission Drives Brand Success
Founder Nedahl Stelio, previously an editor at Cleo and Cosmopolitan magazines, identified a significant gap in the fragrance market before launching Recreation Beauty. Her personal journey toward cleaner products began when she struggled to conceive and decided to eliminate harsh chemicals from her life.
"I'd been using clean products for years, ever since I struggled to get pregnant and ditched all nasty chemicals," Stelio explained regarding her motivation for creating the luxury perfume line. She recognized that perfume represented one of the worst offenders for chemical content, yet no clean, luxury alternatives existed in the market.
Stelio's vision for creating beautiful, luxurious scents that were also safe has clearly resonated with consumers. The brand maintains an impressive 4.89 Google review rating, with customers enthusiastically endorsing the products.
Verified buyer Vivienne shared her satisfaction after purchasing Lost in Dusk: "I was on the hunt for an organic perfume that was still sultry and vanilla without affecting my health and this one fits perfectly! A lot of organic perfumes don't hit that classic seductive feminine scent that's similar to all my previously owned classic toxic perfumes."
All Recreation Beauty products are vegan, cruelty-free and formulated without mineral oils or petrolatums. The Australian-made and owned company focuses on ethical and sustainable ingredients throughout their range.
With the Black Friday sale continuing and Christmas shopping season approaching, the brand is anticipated to maintain its remarkable sales momentum. The current promotion presents an ideal opportunity for consumers to treat themselves or get ahead of their holiday shopping while stocks remain available.
