New research confirms what many Australian families already know: the television continues to reign as the centrepiece of the modern living room. Despite the rise of mobile devices and streaming services, the humble TV maintains its throne as the heart of home entertainment.
The Unshakable Reign of Television
Recent survey data reveals that 68 percent of Australians believe television will continue playing a central role in homes for years to come. Even more compelling, nearly three-quarters (72 percent) of respondents stated that TV plays a vital part in their daily routines. These statistics highlight the enduring importance of the television in Australian household dynamics.
The research also uncovered specific preferences about how Australians want to consume content. An overwhelming 77 percent believe films deserve the big-screen treatment, while 57 percent insist live sports belong on large displays. This clear demand for immersive viewing experiences drives innovation in television technology.
Samsung's Television Dominance
When it comes to meeting these entertainment expectations, Samsung has established itself as the industry leader. The company has maintained its position as the number one global TV brand for 19 consecutive years, according to industry analysts. Their Australian success is equally impressive, having won Finder's Most Satisfied Customer Award for five straight years from 2021 through 2025.
What makes Samsung particularly appealing to Australian consumers is their commitment to innovation across various price points. From budget-conscious models to premium displays, the brand offers features that cater to diverse needs and lifestyles.
For the Cinema Connoisseur: Neo QLED 8K QN990F
Film enthusiasts seeking the ultimate home cinema experience will appreciate the Neo QLED 8K QN990F. This television boasts an impressive 33 million pixels, delivering exceptional picture quality that brings movies to life. The advanced NQ8 AI Gen3 Processor powers 8K AI Upscaling Pro technology, transforming standard definition, HD, and 4K content into remarkably sharp and smooth visuals.
Design elements enhance the viewing experience further. The near bezel-less Infinity Air Design measures just 12.9mm thin, creating an almost boundary-free display. Practical features include the Wireless One Connect Box, which transmits 8K 120Hz signals wirelessly up to 10 meters, reducing cable clutter in living spaces.
Action film fans will particularly benefit from Motion Xcelerator 240Hz technology, which ensures blazing-fast motion clarity during intense sequences. Combined with AI Motion Enhancer Pro, this television keeps fast-moving visuals smooth and readable.
For the Sports Fanatic: Neo QLED 4K QN90F
Sports enthusiasts who gather with friends and family for major events need a television that performs brilliantly in bright Australian conditions. The Neo QLED 4K QN90F features award-winning Glare Free technology that reduces reflections to barely noticeable levels, making daytime viewing comfortable.
This model comes in multiple sizes, including 65, 75, 85, 98, and now a massive 115-inch option – the largest screen ever in Samsung's television lineup. The supersized 115-inch version utilizes exclusive Supersize Picture Enhancer technology, which employs deep learning algorithms to improve clarity and reduce noise across the expansive display.
With 53 percent of Australians watching big sporting events with loved ones, this television transforms ordinary viewing parties into stadium-like experiences. The same NQ8 AI Gen3 processor found in the 8K model powers 768 neural networks that enhance both picture and sound quality.
For the Art Lover: The Frame Pro
Samsung revolutionized television design with The Frame Art TV in 2017, creating a product that serves dual purposes as both entertainment centre and decorative element. The Frame Pro provides access to over 3,000 artworks from prestigious institutions including the Louvre, TATE, MET, and MoMA through the Samsung Art Store.
This television has achieved ArtfulColour validation from Pantone, ensuring colours appear as realistic as they would on canvas. The Glare-Free Matte Display enhances this effect by creating a premium matte finish that highlights artistic details like brush strokes.
Practical features include a Slim-Fit wall mount that positions the television nearly flush against the wall, mimicking framed artwork. The integrated Motion Sensor automatically turns off the display when the room is empty, conserving energy while maintaining the artistic ambiance.
For the Gaming Enthusiast: OLED S95F
Serious gamers require televisions that combine exceptional picture quality with rapid response times. The Samsung OLED S95F delivers both through its 4K display and built-in Gaming Hub platform that enables gaming without a console.
This model features a brighter display than its predecessor, revealing subtle details in gaming environments that might otherwise go unnoticed. The Glare-Free coating minimizes reflections, providing competitive advantages during daytime and nighttime gaming sessions.
Advanced gaming features include AI Auto Game Mode, which automatically detects game types and selects optimal picture and sound settings. The television supports games up to 165Hz VRR with AMD FreeSync Premium Pro technology, maintaining low latency for responsive gameplay. Auto Low Latency Mode further reduces lag by automatically adjusting settings based on the game being played.
The Future of Television in Australia
As technology continues evolving, so do opportunities for deeper immersion in entertainment content. Australians overwhelmingly agree that television's central role in homes is here to stay, with research consistently supporting this sentiment.
From the cinematic scale of the Neo QLED 8K QN990F to the artistic elegance of The Frame Pro, Samsung continues defining what home entertainment means for Australian families. As the brand begins its next 19 years of television innovation, consumers can expect even more sophisticated features designed to enhance how they watch, play, and decorate.
With Christmas approaching, many Australians might find these television models at the top of their wish lists. Whether for movies, sports, art, or gaming, there's a Samsung television designed to suit virtually every lifestyle and preference.
