Perth residents will no longer need to travel interstate or shop online to experience the iconic pink world of Victoria's Secret. The global lingerie and beauty giant has confirmed it will open its first Western Australian store at Karrinyup Shopping Centre on Friday, December 12, 2025, perfectly timed for the Christmas shopping rush.
What Perth Shoppers Can Expect
The new store promises the complete Victoria's Secret experience. Customers will have access to the brand's full assortment, including its famous lingerie collections, comfortable sleepwear, a wide range of accessories, and the complete Victoria's Secret Beauty line. The beauty section will feature the brand's renowned fine fragrances, body mists, and body care products, allowing shoppers to explore popular scents like Bombshell, Tease, and Bare Eau de Parfum in person.
A key service highlight will be the personalised one-on-one bra fitting appointments conducted by specially trained experts. For those who prefer spontaneity, complimentary fittings will also be available without the need for a prior booking.
Grand Opening Celebrations and Special Offers
To mark its highly anticipated arrival in WA, Victoria's Secret is planning a series of opening-day festivities described as "fit for an angel." The brand is offering generous gifts to early birds:
- The first 200 customers will receive a full-sized Velvet Petals Starlit Mist, valued at $39.90.
- The first 1,000 customers will also get a $10 voucher to spend on full-priced items.
Additionally, from 9am to 2pm on opening day, a live embroidery station will be available for anyone purchasing a Victoria's Secret sleep set, pyjamas, or bra. Shoppers who spend over $239 in-store will also walk away with a complimentary Victoria's Secret tote bag.
A Modern Retail Experience
The Karrinyup outlet incorporates the brand's modern "Store of the Future" design philosophy. This means a contemporary, intuitive layout designed to create a warm and welcoming atmosphere where customers can comfortably explore the entire collection.
This launch solidifies Victoria's Secret's growing footprint in Australia, with the Perth store becoming the sixth location nationwide. It joins existing stores in Melbourne at Chadstone, Emporium, and Highpoint, as well as at Pacific Fair on the Gold Coast and at Mount Gravatt in Brisbane.
The opening ends a long wait for Perth fashion and beauty enthusiasts, finally bringing the full sensory experience of the iconic brand directly to Western Australia's retail landscape just as the holiday season kicks into high gear.
