Australia's fashion landscape is undergoing a significant transformation as VIV The Label, a brand exclusively designed for women 5'4" and under, makes its highly anticipated debut down under. For the first time ever, Australian consumers can access this specialised petite range, with the added bonus of a 20% discount during the Black Friday sales event.
The End of Fashion Frustration for Petite Women
Australian petite women have long struggled with standard clothing sizes that simply don't account for their proportions. The familiar complaints of too-long hems, sleeves that extend beyond the wrists, and awkwardly placed waistlines have become common frustrations in dressing rooms across the country.
VIV The Label directly addresses these issues with its complete collection of proportionally correct garments. The brand offers sizes ranging from 4 to 16, featuring timeless pieces that work across seasons. The collection includes work-appropriate tailored trousers, crisp shirts, and elegant weekend dresses - all designed with the specific proportions of shorter frames in mind.
Standout Pieces from the Collection
The Black Friday sale presents the perfect opportunity to invest in wardrobe staples that actually fit. Among the best-selling items available at reduced prices are several standout pieces that have garnered significant attention from fashion-conscious Australians.
The Niki Wide Leg Pant has emerged as a particular favourite, dropping from $290 to $232. These trousers feature a leg-elongating cut and comfortable elasticated waistband, making them suitable for both office wear and weekend casual.
For those seeking the perfect little black dress, the Harper Dress offers an ideal solution at just $208. This versatile piece works beautifully for evening events and black-tie occasions, providing petite women with a properly proportioned elegant option.
The collection also includes perfectly proportioned tops, addressing another common challenge for shorter frames. The Elise Crochet Knit Top, now available for $192, combines style and comfort through its organic cotton and linen blend fabric.
With summer and the holiday season approaching, the Olsen Maxi Dress presents an excellent option for Christmas Day celebrations or work parties. Reduced from $320 to $256, this light and breathable dress has become a crowd favourite among early shoppers.
The Vision Behind VIV The Label
Founder Natasha Grunberg established VIV The Label based on a simple yet powerful concept: 'petite' should refer to proportion rather than simply meaning small. In discussions with media, Natasha has highlighted the common misconception that petite women always have tiny builds.
'In reality, petite simply refers to height,' Natasha explains. 'Our mission centres on creating clothing that celebrates shorter frames and provides options beyond poor fits or fast fashion alternatives.'
The brand focuses on developing pieces that women will repeatedly choose for their wardrobe - garments that feel beautiful to wear and maintain their quality over time. This approach has resonated strongly with Australian consumers, with social media platforms like Instagram buzzing with positive feedback about the new collection's suitability for summer styling.
The 20% discount available during the Black Friday sales period makes this the ideal time for Australian women to upgrade their wardrobe with pieces specifically designed for their body type. Shoppers can explore the complete collection and take advantage of the savings by visiting the VIV The Label website.
