Perth often faces unfair criticism for lacking the creative buzz of its eastern counterparts, but a closer look reveals a thriving hub of homegrown fashion talent. As fast fashion continues to dominate, the call to invest in quality, ethically made pieces from Western Australian designers has never been louder. Supporting local means backing your neighbours' creativity, ensuring higher quality garments, and rejecting sweatshop labour.
Swimwear and Sun-Drenched Style
The coastal lifestyle inspires several standout Perth swimwear labels. Mon Ete Swim, founded by Paris Lindsay, brings Mediterranean chic to Australian beaches. Specialising in petite bikinis in vibrant prints and block colours, the brand's latest release includes the 'Poolside Blush' print and a line of summery cover-ups.
Channeling retro energy, Loleia swimwear pays homage to the freedom of the 80s and 90s with loud prints and bold designs. The Perth-owned brand has garnered a celebrity following, including Hailey Bieber and Katy Perry, and offers pieces ranging from $10 to $89.
Evening Wear and Standout Design
For show-stopping occasionwear, Deconduarte is in a league of its own. Designer Michelle Teles has cultivated a distinctly unique signature look over several years. The brand's latest 'Sol Bloom' collection celebrates summer with silky fabrics and luminous sequins, offering pieces you simply won't find elsewhere.
Emerging talent Olivia Grace, a North Metropolitan TAFE fashion graduate, is making waves. Her graduate collection, an explosion of colour and fun, impressively won five out of eight industry awards. She is one to watch closely in the coming year.
Sustainable Shopping and Local Retail Gems
The movement towards conscious consumption is flourishing in local boutiques. Neighbourhood Vintage in Fremantle is a curated treasure trove of vintage pieces and independent designers, recently launching its own 'Neighbourhood Originals' line. It proves sustainable shopping can be exceptionally chic.
Another Fremantle addition, Basket Studio, provides a crucial platform for emerging designers. Owner Sam Balcombe stocks small brands alongside her own SBA The Label, offering designers without their own shopfront a chance to showcase in a retail setting.
Completing the list is Bellanue, the new venture by Bella Gervo. Her handmade, everyday casual pieces sold out rapidly, with production set to restart in January 2026. Each item is crafted by hand right here in Western Australia.
These seven brands and retailers exemplify the dynamic and resilient spirit of Perth's fashion industry. Choosing to support them in 2026 is an investment in community, quality, and truly unique Australian design.
