Mister Zimi's Vibrant New Collection Captivates Shoppers
The Australian fashion label Mister Zimi has once again captured hearts with its latest Sunburst collection, delivering the brand's signature explosion of colour and pattern that promises to brighten any summer wardrobe. Known for creating clothing that sparks joy, this new range serves as a vibrant tribute to sun-drenched days and poolside relaxation.
Standout Pieces from the Sunburst Range
Filled with stripes, polka dots, and asymmetric prints, the collection offers perfect outfits for long lunches, parties, or adding flair to your work attire. A clear favourite is the Minka Dress in Helios for $239, featuring a sleek silhouette, detailed neckline topstitching, and an elasticated back seam for superior comfort, all adorned with cheerful yellow polka dots.
Another highlight is the Coco Mini Dress in Blue for $179. Inspired by the Aegean Sea, this piece boasts a modern square neckline, a tailored bodice, and bust darts that create an effortlessly flattering fit. It's the ideal cover-up to throw over a bikini for post-beach cocktails.
The mini dress theme continues with the popular Margot option in various prints for $179 and the Hollie Tie Dresses for $189, both proving to be standout choices for the season.
Overwhelming Positive Response and Brand History
When the collection launched on Instagram, excitement was immediate. Shoppers quickly expressed their admiration, with one commenting, 'Wow, this is a beautiful dress. I love it,' on the Minka Dress, while another simply stated, 'I just absolutely love this brand.'
Coinciding with the new release, Mister Zimi is currently running a Black Friday sale, offering discounts of up to 70% on many of its sell-out styles.
The brand has a unique origin story, famously founded by the husband-and-wife team Zoe and Jimi Paul in 2007. The business began after Zoe had a leather jacket custom-made in Bali, leading to requests from friends for similar pieces. The couple later relocated to Bali to build the company. The name 'Mister Zimi' originated from a delivery label that accidentally combined Zoe and Jimi's names. Today, Mister Zimi's distinctive prints and signature styles are recognised worldwide, perfectly capturing the spirit of a relaxed holiday.
