A new Australian fashion brand has burst onto the scene, receiving the ultimate seal of approval from the on-air teams at Channel 7's Sunrise and The Morning Show. The label, called SELPH The Label, is the brainchild of the network's own Creative Lead and Personal Stylist, Nat Shehata.
Star-Studded Launch for Luxe Australian Fashion
The debut collection, which has just landed online, focuses on luxe-looking separates and tailored suiting, designed to transition from daytime dates to evening events. Familiar faces including Sally Bowrey, Kylie Gillies, and Natalie Barr have already been spotted wearing pieces from the range.
Ben Amery, Sunrise's Head of Wardrobe and Make Up, praised the launch, calling it a collection of "beautiful wardrobe staples". He highlighted the use of unique metal hardware, luxurious fabrics, and modern silhouettes as key features that set the brand apart.
Signature Details and Standout Pieces
According to Amery, it's the "interesting and unique elements" woven into each design that gives SELPH its distinct identity. A particular favourite is the clever use of safety pin hardware on sleeve cuffs and collars.
For those seeking a standout piece this festive season, Amery highly recommends the Celine Dress. This tailored mini features an exaggerated cuff, a sharp white collar, and a low back. "It's a sure fire way to have people asking what you're wearing and where you got it from," he adds.
Crafted from 100 per cent cotton, the dress is designed to be both light and breathable for the Australian summer, while maintaining a striking, structured shape.
A Curated Summer Wardrobe Essential
The first drop from SELPH The Label is being touted as a curated edit containing everything needed for a summer wardrobe. From sharp suiting to gorgeous mini dresses, the brand aims to offer versatile, high-quality pieces with a point of difference.
The collection is now available to browse and purchase directly through the SELPH The Label website.
