Move over, basic neutrals. This Australian summer, fashion runways, retail stores, and red carpets are being bathed in a single, sunny hue. The colour of the moment is a soft, pale pastel known as butter yellow, and according to industry experts, it's completely unavoidable.
The Colour Taking Over Australian Wardrobes
Ben Amery, the Head of Wardrobe and Makeup for Channel Seven's Sunrise program, confirms the trend's dominance. "It's everywhere this season," Amery states, noting its proliferation from high-fashion runways to everyday essentials. The trend isn't just theoretical; it's actively filling wardrobes across the nation with butter yellow pants, dresses, skirts, and even simple t-shirts.
The trend hit close to home when Sunrise reporter Katie Brown stepped onto the red carpet at the recent TikTok Awards. She showcased the colour perfectly in a gorgeous Sabine mini dress from the beloved Australian fashion label, Effie Kats.
Why This Shade Works For Everyone
One of the key reasons for butter yellow's sweeping popularity is its surprising versatility and flattering nature. Ben Amery explains that this particular pastel is a winner for a wide range of complexions. It complements both blondes and brunettes beautifully, especially "with a touch of fake tan for that healthy summer glow."
Styling the colour for a high-profile event, Amery kept Katie Brown's look elegantly simple. "We paired Katie's outfit with pale grey shoes, which kept the vibrancy of the colour muted and complementary," he reveals. This approach highlights a core strength of the trend: its adaptability.
Easy Summer Styling Tips From The Expert
Far from being a difficult trend to wear, butter yellow is being hailed as surprisingly easy to style, particularly during the warmer months. The colour acts as a perfect bridge between casual daywear and evening outfits. Think of pairing denim shorts with chocolate-brown accessories for a seamless transition from beach to bar.
For those seeking an effortlessly chic summer ensemble, Amery suggests a classic combination. "You could wear a white-and-butter striped cotton dress or shirt with faded denim shorts and brown sandals for an effortless summer look."
If your personal style leans heavily towards neutral shades, you can still participate in the trend without a major wardrobe overhaul. The expert recommends introducing the colour through carefully chosen accessories. "Think shoes, bags, or a fun pair of 70s-inspired oversized sunglasses," Amery advises, offering a simple way to add a pop of seasonal colour.
The butter yellow wave shows no signs of fading as the season heats up, proving that sometimes the sweetest trends are also the most wearable.
