From Banking to Netball: Simone Hansen's Surprising CEO Journey
Simone Hansen's Surprising CEO Journey from Banking to Netball

Simone Hansen never imagined she would become the CEO of Netball WA. A former banker with a background in finance, Hansen made an unexpected leap into the world of sports administration, a move that has surprised even herself. In a recent interview, she opened up about her journey, the challenges she faced, and how she has navigated a male-dominated industry.

From Finance to Netball

Hansen spent over a decade in the banking sector, working in various roles that honed her skills in strategy, management, and leadership. However, a passion for sports and a desire for a more fulfilling career led her to apply for the CEO position at Netball WA. ‘I never thought I’d end up here,’ she admitted. ‘But when the opportunity came up, I knew I had to take it.’

Challenges in a Male-Dominated Industry

Despite netball being a women’s sport, the administration side has historically been male-dominated. Hansen faced skepticism and questioned her credentials. ‘People would ask, “What does a banker know about netball?” But I saw it as an advantage. My financial background brought a different perspective to the table.’ She emphasized that her skills in budgeting, strategic planning, and stakeholder management were crucial in stabilizing the organization’s finances and expanding its reach.

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Surprising Success

Under Hansen’s leadership, Netball WA has seen significant growth. Participation rates have increased, and the organization has secured major sponsorships. ‘I surprised myself with how quickly I adapted,’ she said. ‘The key was listening to the players, coaches, and volunteers. They are the heart of the sport.’

Advice for Women in Sports

Hansen encourages women to pursue careers in sports administration, even if they don’t have a traditional sports background. ‘Don’t let stereotypes hold you back. Bring your unique skills and experiences. The sports industry needs diverse voices.’ She also highlighted the importance of mentorship and networking. ‘I had mentors who believed in me, and that made all the difference.’

Future Goals

Looking ahead, Hansen aims to continue growing netball in Western Australia, particularly in regional areas. ‘We want to make netball accessible to everyone, regardless of where they live.’ She also plans to foster more female leaders in sports. ‘It’s not just about the players; it’s about the people behind the scenes.’

Simone Hansen’s journey from banking to netball is a testament to the power of taking risks and embracing change. Her story serves as an inspiration for anyone considering a career shift, especially in industries where they might feel like outsiders.

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