Viral Beauty Brand SHEGLAM Arrives at Kmart Australia
SHEGLAM Now Available at Kmart Australia Stores

Beauty routines no longer require a full hour. In fact, you can achieve a flawless look in as little as 15 minutes, according to some of the most-watched online tutorials. But to master a quick routine, you need a few hard-working products on hand.

SHEGLAM Arrives at Kmart Australia

SHEGLAM, a global beauty brand with a massive online following, has just landed in Kmart Australia, bringing its affordable formulas to store shelves for the first time in a major retailer. While the highly-rated makeup has been tried and tested worldwide, Australians can now experience the viral colours, textures, and tones in real life.

Shoppers have gone wild for SHEGLAM's arrival, rushing to their local Kmart stores to stock up on the products. One TikTokker said, “Our prayers have been answered, Kmart sells SHEGLAM. While the products are more expensive by $4-5 each, you aren’t waiting for it to arrive, still cheaper than most affordable brands across the board so waddle quickly.”

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Why Shoppers Love SHEGLAM

From viral grippy primers to best-selling liquid blushes, shoppers say SHEGLAM makeup “survives the whole day” and is “worth the hype.” There are thousands of tutorials, GRWM videos, and even blush hacks online showcasing just how good these formulas are.

One shopper wrote, “I’m obsessed with their foundation sticks. The brand is so luxe for the price point.” Another added, “SHEGLAM allowed me to practice makeup as a beginner without completely spending a lot of money and it’s totally worth its money.” A third commented, “Wow, I never thought SHEGLAM would be stocked in Kmart Australia! What products should I try from this brand?”

Top SHEGLAM Products to Try

Sell-Out Setting Spray

SHEGLAM Lock’d-in Setting Spray, $12
A non-negotiable for beauty routines, this setting spray keeps makeup in place whether you’re in the office 9-5 or heading to a reformer Pilates class.

Viral Liquid Blush

SHEGLAM Color Bloom Liquid Blush in Love Cake, $10
For a perfect rosy cheek, this highly-pigmented liquid formula delivers colour without effort and is spotted in makeup bags across the globe.

Stay-Put Primer

SHEGLAM Good Grip Hydrating Primer, $18
The secret behind flawless makeup? Creating a smooth base using a primer just like this one. At $18, it’s a total steal.

Complexion Hero

SHEGLAM Sun Sculpt Liquid Contour in Warm Honey, $10
Sculpt cheeks and define features with one simple formula in a gorgeous warm honey shade.

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