A bizarre online craze has exploded across China, with thousands of young people turning to Kris Jenner as a digital good-luck charm in a desperate bid for success. The trend, which has racked up tens of millions of views, sees social media feeds flooded with Jenner’s face used as profile pictures, wallpapers, and even edited into fantasy jobs, all in the hope it might bring wealth, work, or a better life.
From Meme to Manifestation
Users on Chinese platforms are cosplaying the Kardashian empire builder, dubbing her everything from Queen Mother to Empress, as a symbol of hustle, power, and financial success. The logic is simple: if anyone knows how to make money, it is Jenner. Posts show her photos slapped onto resumes, business suits, and luxury lifestyles, a tongue-in-cheek way of manifesting the future they want. Some claim it works; others admit it is more about mindset than magic, a confidence boost in an increasingly competitive and high-pressure environment.
Massive Reach
Either way, the trend has taken off at lightning speed, with tens of thousands of posts and millions of interactions in just days. The scale is staggering, with more than 50 million views and close to 100,000 posts tied to the trend in a matter of weeks. Experts say it reflects a deeper reality: behind the memes is a generation grappling with job insecurity, rising costs, and intense pressure to succeed, turning to humour, superstition, and internet culture to cope.
Camera Icon: The Kris Jenner craze has taken China by storm. Credit: Douyin
Camera Icon: Kris Jenner. Credit: Richard Shotwell/Richard Shotwell/Invision/AP
