Jesinta Franklin Announces Name of Third Child with Lance 'Buddy' Franklin
Australian model Jesinta Franklin has finally revealed the name of her newborn baby boy, three months after welcoming her third child into the world. The 34-year-old, who is married to AFL legend Lance 'Buddy' Franklin, took to social media on Monday to share an intimate update on her life with the newest addition to their family.
Introducing Baby Bam
Jesinta, who is also a mother to her older children, Tullulah and Rocky, posted a black and white Instagram mirror selfie of her breastfeeding her "little sidekick Bam." In the caption, she expressed how seamlessly Bam has integrated into their busy lives. "He's been on every Zoom, attended every meeting, every photoshoot and now, every podcast I've done since he was born," she wrote. "It can be tricky finding the balance between it all, but this guy has made it so easy for us; he doesn't leave our side and just rolls with the chaos that is our life."
Celebrity Friends React
Friends and fellow lifestyle influencers quickly flooded the comments section with warm messages. Comedian Celeste Barber humorously greeted, "Hi Bam's mum," while Bec Judd left a heart emoji. Coffs Harbour hairdresser Elly Palmer added, "Beautiful baby Bam with his beautiful Mum," and model Rachael Finch-Miziner simply commented, "angel." The outpouring of support highlighted the close-knit celebrity community celebrating this joyful moment.
A Surprise Addition to the Family
Baby Bam joined the Franklin family just in time for Christmas last year, with Jesinta previously admitting that her third pregnancy came as a "surprise." This unexpected blessing has brought new energy to their household, coinciding with significant life changes for the high-profile couple.
New Ventures and Family Focus
In a move that reflects their evolving priorities, the Franklins have been selling their Gold Coast mansion to embrace a more rustic lifestyle focused on beekeeping on a country property. They are now co-owners of Honey For Life, one of Western Australia's leading commercial beekeeping operations. When announcing this project in November, the couple shared on Instagram that it was something they had been working on "quietly for a while now."
"What began as a product we genuinely loved has become something far deeper for our family," the post explained. "(Honey For Life) is a brand that aligns with everything we care about: family, health, wellness, sustainability, and caring for the land we're so lucky to call home. Bringing you raw, pure, bioactive honey from the pristine landscapes of Western Australia. Crafted with intention and made to be enjoyed by the whole family. From our hives to your hands, we're so proud to share this new chapter with you. This is just the beginning, and there is so much more to come."
Buddy Franklin's Football Legacy
Amidst these family milestones, Buddy Franklin continues to make headlines in the sports world. The former Sydney Swans and Hawthorn goal-kicker is set to line up for his junior club in his hometown Dowerin for a special one-off appearance on April 18, in an opening-round clash against Gingin. This nostalgic return marks a full-circle moment for the football icon.
Buddy is an eight-time All-Australian who kicked an impressive 1066 goals during a decorated 354-game AFL career. He began his footy journey in Dowerin before moving to Perth at age 15 to attend Wesley College as a boarder. The four-time Coleman Medal winner later joined Perth Football Club's WAFL program before being drafted to Hawthorn with pick five in the 2004 AFL National Draft, cementing his status as one of the game's greats.
As the Franklin family navigates this new chapter with baby Bam, their journey blends personal joy with professional ventures, showcasing a commitment to family, health, and community that resonates with fans across Australia.



