Rebecca Judd's eldest daughter has officially begun her journey into the world of fashion modelling, appearing in a major campaign for a popular sleepwear label.
Billie Judd's Stylish Debut
Billie Judd, aged 11, has featured in advertising for the Gingerlilly sleep and loungewear brand. The campaign showcases a collaboration between the brand and her famous Melbourne-based mother. In the images, the pre-teen models a stylish Camilla kids' pyjama set, appearing confident and relaxed on a couch with her hair in a slicked-back bun and accessorised with minimalist gold jewellery.
The brand's Instagram caption highlighted the offering as "little luxuries for the little ones." In a separate playful video advertisement, Billie was joined by her eight-year-old twin brothers, Tom and Darcy. The siblings were captured laughing together, with the post describing the scene as "where comfort meets style" and celebrating "the kind of fun only siblings understand."
A Growing Role in the Influencer Sphere
As Billie approaches her teenage years, her mother is increasingly involving her in lifestyle influencer activities. This Gingerlilly campaign is not her first foray into sponsored content. In June 2025, Bec Judd had Billie help create several sponsored Instagram posts to thank a bath and body brand for gifted products.
The young Judd has also been featured in promotions for her mother's other commercial partnerships, including collaborations with haircare brand Mermade Hair. This strategic inclusion marks a clear step in introducing Billie to the family's well-established public brand.
A Past Focus on Body Image
Billie's move into modelling comes years after Bec Judd publicly shared concerns about her daughter's relationship with her appearance at a very young age. Back in 2017, when Billie was just three, Judd revealed on her KIIS network radio show, The 3PM Pick Up, that her daughter would "scream at the mirror" because she hated her hair.
"Billie all of a sudden has started caring about her appearance so much. It's actually scary, and I don't know where it's come from," Judd said at the time. She described Billie constantly brushing her hair in front of the mirror.
Judd explained that this confronting phase led her and her husband, Chris, to consciously place greater emphasis on praising their daughter's inner qualities. "It made Chris and I think we have to put so much emphasis on being a kind human, and being strong, and being smart," she stated. This early experience underscores the potential complexities of raising a child in the public eye and within the fashion industry.
