The Bellarine Peninsula's craft beer scene is about to get a major boost with the highly anticipated opening of a new local brewery. Pholklore is set to welcome its first customers on Boxing Day, December 26, bringing a unique family story and a range of bespoke beers to the heart of Ocean Grove.
A Family Dream Brewed into Reality
The venture is the brainchild of the Conroy family, who have deep roots in the Geelong region. For head brewer Michael Conroy, the project represents the culmination of a long-held passion. The brewery's name, Pholklore, is a clever nod to both the scientific term for yeast (Saccharomyces cerevisiae) and the idea of creating new local legends and stories over a pint.
The family has transformed a prominent site on Grubb Road, investing significantly to create a venue that promises to be more than just a place to drink. The space is designed to be a community hub where locals and visitors can gather, enjoy quality craft beer, and create their own folklore.
What's on Tap for Opening Day?
Patrons arriving on Boxing Day can expect a curated selection of house-brewed beers that showcase local flavours and brewing craftsmanship. The initial tap list is expected to feature a variety of styles, catering to different palates.
The opening hours for the inaugural day will be from 12pm until 6pm, giving the community a perfect afternoon destination following the Christmas festivities. The launch is a soft opening, allowing the team to find its rhythm before the busy summer period kicks into full gear.
Building a Local Legacy on the Bellarine
The arrival of Pholklore is a significant addition to Ocean Grove's evolving food and beverage landscape. It underscores a growing trend of destination venues on the Bellarine Peninsula that focus on local production and experiences. The brewery aims to source ingredients locally where possible and will eventually offer a food menu to complement its beer offerings.
For the Conroy family, this is more than a business; it's about embedding themselves in the community's social fabric. They envision Pholklore as a place for celebrations, casual catch-ups, and a showcase for the talent and taste of the region. The Boxing Day opening is just the first chapter in what they hope will become a beloved local institution.
The opening of Pholklore adds to the vibrant tapestry of small businesses in the Geelong and Bellarine area, highlighting a continued confidence in the region's economy and its appeal as a lifestyle destination. Residents and summer tourists alike now have a new reason to visit Ocean Grove.
