One of Western Australia's most cherished luxury getaways has turned a new page, unveiling a significant rebrand that closes a three-decade chapter. The Empire Retreat & Spa, a cornerstone of the Yallingup landscape in the Margaret River region, has officially changed its name to Yala Yallingup.
A New Name Rooted in Growth and Place
The retreat confirmed the transformation in a social media announcement on Sunday, 8 December 2025. Owners explained that the new name, Yala (pronounced yah-lah), means "to grow," symbolising the venue's spirit of evolution and forward movement. The change reflects a renewed focus on nature, calm, and restorative stays, while honouring its stunning location.
"The heart of our retreat remains the same, calm, restorative, and deeply connected to nature, now with a renewed energy inspired by the land around us," the retreat stated. This follows a teaser post on Instagram in October, which hinted at upcoming changes without revealing specific details.
Philosophy Endures Amidst Evolution
Despite the new branding, the core philosophy that made Empire Retreat & Spa an iconic South West destination remains untouched. The retreat emphasised its commitment to providing a peaceful and deeply connected experience, thoughtfully evolving while staying true to its original essence.
The announcement has been warmly received by locals and past guests, with many expressing their support and excitement on social media. One user commented, "Love the new name. Can’t wait to visit!" while another noted, "Will be visiting after the Cape to Cape track," highlighting the retreat's popularity with hikers exploring the renowned local trail.
Marking a New Chapter for a WA Icon
This rebrand marks the end of an era for a retreat that has been a highly regarded fixture in the WA tourism and wellness scene for nearly 30 years. Tucked into the heart of Yallingup, the venue has long been synonymous with luxury and escape. The move to Yala Yallingup signifies more than just a name change; it represents a celebration of the land and a refreshed vision for the future, ensuring this beloved retreat continues to grow and inspire for decades to come.
