A proposal to open an adult shop in Wollongong's main shopping precinct has been unanimously rejected by the local planning authority, which cited significant concerns about its potential impact on children and close proximity to a place of worship.
Planning Panel Overturns Council Recommendation
The controversial development application for a sex shop in the Crown Street Mall, specifically in the space next to the former NAB branch, was lodged with Wollongong City Council in August 2025. The decision ultimately rested with the Wollongong Local Planning Panel, which classified it as a sensitive development requiring their direct oversight.
Despite a council staff report recommending approval with a 24-month trial period, arguing the location was appropriate and unlikely to cause significant amenity issues, the panel delivered a firm rejection. The council's own assessment had stated the development was appropriate given the nature and characteristics of the site and building.
Key Reasons for Rejection
The panel outlined several critical reasons for refusing the application. A primary concern was the shop's proximity to the Wollongong Uniting Church, located just east of the proposed site on the other side of the mall. The panel formally noted the site was in close proximity to an existing place of public worship.
Furthermore, the panel expressed deep apprehension about the effect on young people. They determined the shop would have an unacceptable impact on children frequenting the area, describing the mall as a major pedestrian thoroughfare that contains children's play areas.
Specific design flaws also contributed to the refusal. The panel found the proposed layout and entry on the lower ground floor inadequate, noting the lack of a security door and an open floor plan would make it impossible to effectively restrict access to adults over 18. Additional concerns were raised about the signage and the fact the entry door directly onto the mall also provided access to unrelated upstairs premises.
Community Objection and Final Ruling
The panel's decision came despite only one formal objection being received during the consultation process. That objection letter argued it was an inappropriate location for a restricted premises due to its closeness to schools, community facilities, and family-oriented businesses.
In its final ruling, the Wollongong Local Planning Panel concluded that the subject site is not suitable for the proposed adult shop use, effectively halting the plans. The decision, published on November 28, 2025, highlights the ongoing challenges of balancing commercial enterprise with community standards and child welfare in prominent public spaces.
