A prominent corner on one of Geelong's most famous streets could be completely transformed under a new multi-million dollar proposal. The Begley Group has submitted ambitious plans to the City of Greater Geelong for a $25 million redevelopment of 188-190 Pakington Street in Geelong West.
A Vision for a New Mixed-Use Precinct
The proposal seeks to overhaul the existing site, which currently houses commercial tenancies including a real estate agency and a martial arts studio. The vision is to replace these with a modern, four-level building designed to become a vibrant community hub.
The ground floor is earmarked for retail and hospitality venues, aiming to activate the street frontage and add to the local dining and shopping scene. The three levels above would provide a mix of commercial office space and residential apartments, creating a dynamic live-work-play environment on the busy corner of Pakington Street and Albert Street.
Architectural plans, crafted by Atelier Red + Black, depict a contemporary design with a mix of materials, including brick, metal cladding, and extensive glazing. A key feature is a setback top level intended to reduce the building's visual bulk from the street.
Navigating the Planning Process
The application is currently with council planners for assessment. As the site is located within a Commercial 1 Zone and subject to a Design and Development Overlay, the proposal will need to demonstrate compliance with local planning policies focused on built form, amenity, and neighbourhood character.
The Begley Group, a well-known local developer with a significant portfolio in the region, is driving the project. The company's director, Matthew Begley, has expressed confidence in the design and its potential contribution to the ongoing evolution of the Pakington Street precinct, a popular strip known for its cafes, boutiques, and village atmosphere.
This proposal comes amid a wave of investment and renewal in central Geelong and its inner suburbs, with both the private sector and all levels of government injecting funds into urban renewal projects.
Potential Impact and Next Steps
If approved, the development would represent a substantial private investment in Geelong West's infrastructure. It promises to deliver several potential benefits:
- Economic Boost: Construction would create local jobs, and the completed building would provide new spaces for businesses and residents, supporting the local economy.
- Streetscape Activation: Enhanced retail and dining options could increase foot traffic and further cement Pakington Street's status as a destination.
- Increased Density: The addition of residential apartments aligns with broader strategies to increase housing density in well-serviced urban areas.
The council's planning department will now assess the application, which may involve requests for further information. A period of public notification, where community members can formally submit their views on the proposal, is also a standard part of the process for a development of this scale.
The fate of the $25 million vision for the Pakington Street corner now rests in the hands of the planning authorities, with the Geelong community watching closely to see if this new landmark will get the green light.
