In a significant restructuring move, Paramount Global has made the decision to eliminate the entire Adelaide-based commercial sales team for Network Ten, resulting in substantial job losses within South Australia's media sector.
Adelaide Sales Operations Shift to Melbourne
The media conglomerate has confirmed that all commercial operations previously managed from Adelaide will now be centralised in Melbourne. This strategic shift means the closure of Ten's local sales office in South Australia, with functions being absorbed by the existing Melbourne team.
Key Personnel Affected
Among those made redundant is Cameron Mudge, who served as Network Ten's Adelaide sales boss. Mudge's entire team has also been let go as part of this operational consolidation. The redundancies represent a complete clearing out of Ten's commercial presence in Adelaide.
This move follows broader trends in media consolidation, where companies are streamlining operations to reduce costs and improve efficiency. The decision to relocate commercial functions to Melbourne suggests Paramount is prioritising centralised management over localised sales teams.
Impact on Adelaide's Media Landscape
The job losses represent another blow to Adelaide's media industry, which has seen numerous contractions and restructurings in recent years. Local commercial representation for Network Ten programming and advertising sales will now be managed remotely from Victoria.
Industry observers note that such consolidations often lead to:
- Reduced local market knowledge in sales operations
- Potential challenges in maintaining Adelaide-specific client relationships
- Fewer media employment opportunities in South Australia
The timing of these redundancies, coming in early 2026, indicates Paramount's ongoing evaluation of its Australian operations following its acquisition of Network Ten. The company appears to be implementing a more integrated national commercial strategy across its broadcast assets.
While Paramount has not disclosed the exact number of positions eliminated, the complete team redundancy suggests multiple professionals have lost their roles. The media giant is likely offering standard redundancy packages, though specific details remain confidential.
This development raises questions about the future of localised commercial operations in Australia's media landscape, particularly as major networks continue to consolidate functions in eastern seaboard capitals.
