In an exclusive interview, Coopers Brewery managing director Michael Shearer shared insights into the company's journey, its place in the Australian beer landscape, and the challenges ahead. Shearer, a fifth-generation member of the family that founded the brewery in 1862, spoke candidly about the evolving market and Coopers' commitment to quality.
A Legacy of Brewing
Coopers Brewery has been a staple in Australian homes for over 160 years, known for its distinctive ales and stouts. Shearer emphasised the importance of maintaining the traditional brewing methods that have defined the brand. "We've always been about quality and consistency," he said. "Our customers trust us to deliver a great beer every time."
Navigating a Competitive Market
The beer industry has seen significant changes, with craft breweries gaining popularity and major players consolidating. Shearer acknowledged the challenges but remained optimistic. "Competition is healthy; it pushes us to innovate. We've expanded our range with new products like Coopers' Session Ale and our non-alcoholic options to cater to changing tastes."
He also highlighted the importance of sustainability in brewing. Coopers has invested in solar energy and water recycling at its Regency Park brewery. "We're committed to reducing our environmental footprint. It's not just good for the planet; it's good for business."
Family Values in Business
As a family-owned company, Coopers has a unique perspective on long-term planning. "We're not driven by quarterly results like many publicly listed companies. We can make decisions that benefit the business for generations to come," Shearer explained. This approach has allowed Coopers to weather economic downturns and maintain its independence.
Future Outlook
Looking ahead, Shearer sees opportunities in export markets, particularly in Asia. "There's a growing appreciation for Australian premium beers. We're focusing on building our brand in countries like China and Japan." Domestically, the company plans to continue investing in its core products while exploring new innovations.
When asked about the biggest lesson he's learned, Shearer replied, "Never compromise on quality. It's the foundation of our success. And always listen to your customers."
As the interview concluded, Shearer reflected on the legacy of his family. "My great-great-grandfather started this brewery with a simple goal: to make great beer. That's still our mission today."
