Choice Uncovers Australia's Top and Bottom Toilet Paper Products
When it comes to toilet paper, every Australian understands that you often get what you pay for—ranging from basic, budget-friendly options to ultra-soft varieties designed for the most discerning users. Personal preferences vary widely, with choices including triple-ply, scented, extra-long, eco-friendly, recycled, and bamboo options, turning a simple trip down the supermarket aisle into a complex decision-making process.
While many might view premium toilet paper as an unnecessary luxury, most would opt for the best if finances allowed. But which brand truly stands out as the superior choice for comfort and quality?
Extensive Testing Reveals Clear Winners and Losers
The consumer advocacy and product review organization Choice has undertaken the meticulous task of evaluating over 40 leading toilet paper products available on Australian supermarket shelves. Through a series of four rigorous tests—assessing softness, disintegration time, tear resistance, and puncture resistance—the group has compiled definitive results.
Surprisingly, the top-performing product is also the most expensive. Quilton's 4 Ply Softness Gold emerged as the best, earning an expert rating of 78 percent. However, this luxury comes at a cost of 69 cents per 100 sheets. Close behind was another Quilton offering, the Shea Butter in Gold 4 Ply, which scored 77 percent and shares the same price point.
In a notable twist, Woolworths' Vevelle Luxury Soft Double Length tied for second place with a 77 percent rating but offers significant savings at just 29 cents per 100 sheets, making it a more affordable alternative without compromising on quality.
Poor Performers Highlighted in Consumer Report
In contrast, Choice identified the two worst-performing products, both from the well-known personal care brand Kleenex. The Complete Clean Double Length, priced at 52 cents per 100 sheets, and the Complete Clean variety, at 56 cents per 100 sheets, each received a low expert rating of just 53 percent, failing to meet expectations in the testing criteria.
Chris Barnes, a senior project officer at Choice, commented on the findings, stating, "Toilet paper comes in so many varieties these days it can be overwhelming to know which one is best. At Choice, we test across key areas to determine which products offer the best quality, ensuring consumers can make informed decisions."
Budget-Friendly Options That Deliver Quality
For those seeking value without sacrificing performance, Mr. Barnes recommended two cost-effective choices that excelled in testing. Coles So Soft & Strong 3 Ply Embossed White Double Length and Vevelle White Toilet Tissue 1 Ply both achieved impressive ratings of 78 percent, demonstrating that high quality does not always come with a high price tag.
"As we always say at Choice, price doesn't always equal performance—and these supermarket brand products will be gentle on both your wallet and your bum," he added, emphasizing the importance of smart shopping in today's market.
This comprehensive review by Choice provides valuable insights for Australian consumers, helping them navigate the crowded toilet paper aisle with confidence and clarity.
