In a dramatic response to Australia's proposed social media crackdown, Perth's beloved Empire Family has packed up their life in Cottesloe and relocated to London. The YouTube sensations, known for their family-friendly content that has amassed millions of views, have made the international move specifically to avoid potential restrictions that could impact their channel's future.
From Swan River to Thames: A Digital Exodus
The family, who built their massive following from their Perth base, confirmed their departure was a direct reaction to the federal government's plan to ban social media access for children under 16. "When we heard about the potential ban, we knew we had to make a tough decision," the family explained in their latest video from their new London home.
Building an Empire Only to Leave It Behind
Having established themselves as one of Australia's most successful family content creators, the Empire Family had become synonymous with Perth's digital landscape. Their videos showcasing Western Australian lifestyle, local attractions, and family adventures resonated with audiences globally, making their departure particularly significant for the local creative community.
The move highlights growing concerns among Australian content creators about how proposed regulations might impact their ability to connect with younger audiences and ultimately threaten their business model.
London Calling: A New Chapter Begins
Now settled in the UK capital, the family plans to continue creating content while navigating different regulatory environment. "London offers us the creative freedom to keep doing what we love without the looming threat of audience restrictions," they shared.
The relocation raises important questions about whether other Australian digital creators might follow suit if similar restrictions are implemented, potentially leading to a brain drain of homegrown talent seeking more favourable conditions overseas.
