Rugby World Cup in Newcastle Could Unlock Direct Flights to Japan
Newcastle's selection as a host city for the 2027 Rugby World Cup is poised to deliver significant economic and travel benefits, with the potential for direct flights between Newcastle Airport and Japan. City of Newcastle CEO Jeremy Bath has expressed optimism that Japan's opening pool match against Samoa at McDonald Jones Stadium could catalyse new aviation routes.
A Strategic Win for the Hunter Region
The Cherry Blossoms' fixture in Newcastle is anticipated to attract substantial Japanese media coverage and loyal supporters, both from Australia and abroad. "Securing Japan is a huge win for our city," Bath remarked. "Their supporters are willing to travel and to spend locally." This event is expected to enhance Newcastle's profile as an international destination.
Newcastle will host four World Cup matches featuring eight teams:
- Japan vs. Samoa on October 3
- Fiji vs. Spain on October 4
- Uruguay vs. Portugal on October 11
- Italy vs. Georgia on October 17
Building on Existing International Links
The city already shares strong connections with Japan, including a sister-city relationship with Ube and the presence of Nihon University in Newcastle. Bath highlighted these synergies, noting that Japanese tourists favour Australian coastal cities like Newcastle for their beaches and relaxed atmosphere.
Direct flights to Fiji are also on the horizon, with Newcastle Airport and Fiji Airways exploring a route that could commence as early as this year. The existing relationship between these entities underscores the region's growing aviation network.
Economic and Tourism Opportunities
Japan's participation is particularly promising due to their quarter-final performance in the 2019 World Cup and their enthusiastic fan base. Bath emphasised the potential for seasonal or long-term flight routes, which would facilitate tourism and business exchanges. "It opens up all manner of opportunities in terms of direct or seasonal routes," he said.
Local stakeholders, including the University of Newcastle and Wests Group, collaborated on the successful bid to host World Cup matches. With the teams now confirmed, efforts will shift to persuading nations like Japan and Fiji to establish their training bases in the Hunter region.
Match Scheduling and Fan Experience
In a considerate scheduling move, Newcastle's first World Cup match is set for 12.15pm on October 3, avoiding a clash with the NRL grand final likely held the same day. This timing ensures sports fans can enjoy both events without conflict.
The tournament's broader schedule includes Australia's matches in Perth, Sydney, and Brisbane, but Newcastle's fixtures are strategically placed to maximise local engagement and visitor numbers.
As preparations advance, the focus remains on leveraging the World Cup to foster lasting international connections and economic growth for Newcastle and the wider Hunter area.
