Ken Hinkley Blasts AFL Over Handling of Ginnivan Confrontation
Former Port Adelaide coach Ken Hinkley has launched a scathing critique of the AFL, condemning the league's treatment of him following his notorious exchange with Hawthorn player Jack Ginnivan. Hinkley was fined $20,000 for "conduct unbecoming" after making an aeroplane gesture and directing comments at Ginnivan minutes after the Power's victory over the Hawks in the 2024 semi-final.
The Incident and Its Aftermath
This confrontation stemmed from Ginnivan's social media post, where he wrote "see u in 14 days" on former teammate Brodie Grundy's Instagram after the Swans advanced to the preliminary final. The incident fueled a new rivalry, setting the stage for a high-profile rematch during Gather Round the following year.
The AFL heavily promoted this clash on its website and other platforms, leveraging the drama to boost interest in the marquee fixture. Hinkley revealed that he used this promotion as motivation, helping his team secure a 30-point win against Hawthorn in that game.
Hinkley's Candid Reflections
Now out of coaching, Hinkley has openly shared his frustrations. He acknowledged his mistake and embarrassment over his behaviour, accepting the fine as justified under AFL rules. However, he expressed deep disappointment with the league's approach.
"The AFL decided to impose a fine on me and shame me, and I was pretty unforgiving of that to be honest," Hinkley stated on SEN. "I just didn't think there was an enormous amount of care in their way of treating me through that journey."
He felt particularly exploited when the AFL used the incident to headline Gather Round promotions, questioning the moral consistency of the league's actions. "It felt a little bit misused for me if you're making a moral stand on what I should and shouldn't have been allowed to do," he added.
Lack of Support and Speculation
Hinkley emphasised that while he deserved punishment, he expected more compassion from the AFL. When asked if the league showed any empathy, he paused before responding, "No," and noted that he was "hurt" by the lack of support.
He also speculated that the fine might have been influenced by past tensions during his 13-year coaching tenure. "I probably caused them some problems over the journey in different ways, but maybe this was their chance to clip me properly, I don't know," Hinkley mused.
This revelation highlights ongoing issues between coaches and the AFL, shedding light on the personal and professional challenges faced in high-stakes sports environments.



