Controversial AFL midfielder Bailey Smith has revealed what he's really been up to in the locker room this off-season, and it involves significantly less sweat and a lot more skincare.
Stripping Back with Bazlenka
The Geelong Cats favourite, known to his 417,000 Instagram followers as Baz or Bazlenka, has partnered with Australian skincare brand Nude by Nature for what is arguably his most provocative campaign to date. In a sultry social media clip set to erotic music, Smith declared "It's time to come clean" while draped only in a bath towel.
"No more mixed signals, no more messy energy, no more toxic... make-up," the athlete said, showcasing his bronzed physique. The video concluded with the poster boy dropping his towel, though the camera discreetly focused on his lower legs.
What Fans Can Actually Win
Launched on Thursday, 19 December 2025, the campaign invites supporters to "WIN MY NUDES". The grand prize includes a $1000 Nude by Nature gift pack, an AFL football signed by Smith himself, and two tickets to Geelong's first match of the 2026 season.
For 50 lucky runners-up, the "nudes" on offer are a signed photograph from the steamy shoot, offering a more permanent, albeit less revealing, keepsake than the tagline might suggest.
A Portfolio of Partnerships Grows
This marks the latest in a string of high-profile endorsements for the aesthetically blessed star. Smith's commercial portfolio already boasts deals with:
- Monster Energy
- Cotton On
- Stuff That Matters deodorants
- McDonald's
- Tinder
- His own Barry's Drink range
The grid post was his first in 12 weeks, his previous activity coming before Geelong's grand final loss to Brisbane.
Fan Reaction: Thick Praise for a Thinly Veiled Campaign
As Smith spreads himself thin across collaborations, fans piled on the praise thicker than the lotion likely applied during the shoot. One admirer joked about the video's length, while another quipped about their partner seeing the content.
Many applauded the marketing team's efforts, with one commenter stating they had "popped off with this one." The campaign successfully blends Smith's undeniable marketability with the brand's "strip back" ethos, proving once again his power extends far beyond the football field.
