For Australian parents hunting for stylish yet hard-wearing clothes for their little ones, the search can feel endless. The ideal pieces need to be colourful, fun, and survive the rigours of play and frequent washing cycles, all while winning the approval of both parent and child.
A 'Third Baby' Born in Sydney
Enter Poss & Soss, the brainchild of Sydney-based parents Tom and Simona. The couple describe their vibrant children's clothing label as their 'third baby'. Driven by their own experience raising two young girls, they set out to create premium pieces that spark joy and nostalgia.
'We wanted to create pieces that capture the joy and colour of childhood,' Simona explained. 'Poss & Soss is all about bold, vibrant prints that are as fun as they are comfy — the kind of everyday essentials that kids can wear again and again.'
The brand's philosophy centres on timeless design, durability, and a sprinkle of magic. Each item is crafted to be well-loved during adventures on grassy hills and is built to last, with the intention that favourite pieces can be passed down to become family heirlooms.
Designs for Little Dreamers and Adventurers
True to their word, Poss & Soss collections burst with playful prints and bold colour pops. The designs often feature cheeky, nostalgic sayings like 'silly sausage' and 'cheeky chops'. The clothing is specifically engineered for active play, using breathable fabrics that move with a child throughout their busy day.
The brand's success is undeniable. Poss & Soss is currently enjoying a remarkable 45 per cent growth month on month, as more parents discover the cult label that delights both kids and adults alike.
In a recent test of their new collection, key items stood out for their quality and charm:
- The adorable 'Silly Sausage' oversized tee ($49).
- Their best-selling flares ($55), perfect for adding a touch of whimsy.
- Playful Berry Shorts ($49).
- Irresistible frilled socks ($24) that parents might wish came in adult sizes.
'Poss & Soss was born from our love of timeless design and the simple joy of dressing little ones in pieces made with care,' Simona said. 'We are for the little dreamers, adventurers, explorers and all-round cuties!'
Building a Wardrobe to Treasure
The brand keeps its offerings fresh with frequent new drops in fashionable colourways, like this month's popular red and pink combination. They also maintain a regularly updated sale section on their website, making their durable pieces more accessible.
Customer reviews echo the brand's promises, with parents praising the quality and child-friendly designs. One reviewer noted, 'Amazing quality! And something I don't have to actually fight for my toddler to wear, love it!' Another said, 'This tee just screams sunshine!... Great material, exactly like the picture.'
For parents seeking colourful, durable, and joy-filled clothing that can keep up with an active childhood and potentially be passed to siblings, Poss & Soss presents a compelling Australian-made solution. The brand's rapid growth is a testament to its success in meeting the very specific demands of modern parenting.
