Ask any parent navigating the weaning stage about feeding times, and you'll hear a universal tale of chaos. It's a story of perpetually stained clothes, floors littered with crumbs, and a relentless cycle of laundry and outfit changes that seems to repeat every few hours.
From Frustration to a Clever Invention
This daily struggle was the reality for two Australian sisters, both mums, who grew tired of constantly scrubbing food stains and feeling like they were wasting money on ruined outfits. Determined to find a better way, Natalie and her sister channelled their frustration into creativity. They invested $10,000 and countless hours into developing a product that would genuinely solve the problem.
The result was abibi, a meticulously designed feeding bib that has since transformed from a clever idea into a six-figure business. Since its launch in June last year, the product has proven so popular that it has sold out on four separate occasions, capturing the attention of parents nationwide.
Features That Make abibi a Game-Changer
So, what sets this Aussie-made bib apart from the rest? The founders engineered abibi with several key features that directly address the pain points of messy mealtimes.
- Protective Inner Collar Flag: This clever flap tucks neatly into a baby's clothing to block food and drips from sliding down the neckline, protecting outfits from hidden stains.
- High Food Catcher: Unlike bibs that lie flat, this catcher stays open to effectively trap crumbs and larger food pieces before they hit the floor or lap.
- Split Hem Design: The front of the bib is designed to fit comfortably over a child's legs, providing extended coverage.
- Adjustable Clip Buttons: With three adjustable settings, the bib can grow with the baby and, crucially, helps prevent little ones from pulling it off.
The combination of these thoughtful details has made abibi one of the most sought-after parenting products on the Australian market.
Parents Declare the Bib "Life Changing"
The market's response has been overwhelmingly positive, with hundreds of parents praising the product's impact. Online reviews from satisfied customers highlight the dramatic difference it has made.
"Life changing. My little guy is such a messy eater and I was going through so many clothes each meal time. Now we are so clean," shared one relieved mother.
Another declared it the "best smock I have purchased," while a third concluded, "abibi has thought of everything! Long leg coverage... amazing, high catcher... so good, tucked in neck... genius!!!!!"
The sisters' range includes popular items like the Lilac Lollipop full-sleeve bib for $39.95, the Short-Sleeve Sky Snack for $37.95, and the Less Mess Bib in Blueberry Burst for $29.95. Their journey from scrubbing stains to running a sold-out, six-figure business is a testament to Australian innovation solving everyday problems.
