In Australia's relentless sun, protecting children from harmful UV rays becomes a constant priority for parents. Between beach outings, pool sessions, and backyard fun, the routine of applying sunscreen and ensuring hats are worn can feel like an endless task. Recognizing this challenge, two innovative mothers from Perth have collaborated to introduce a stylish and practical addition to the sun-smart wardrobe for youngsters.
Introducing Itoko: High-Visibility Swimwear Designed for Safety
Itoko is an eco-conscious swimwear brand featuring UPF 50+ protection in vibrant, highly contrasting colors. This high-visibility swimwear is specifically crafted to withstand Australia's demanding conditions without sacrificing comfort, style, or enjoyment. The collection caters to active children who love to explore, splash, and play, offering full-length swimsuits, mix-and-match separates, and practical accessories.
Every piece from Itoko is produced in small batches using premium, durable materials, ensuring longevity regardless of how adventurous your child gets. The founders emphasize that the swimwear is not only built to last but is also designed to be something children will eagerly wear.
The Inspiration Behind the Bright Colors
Kate Downie, co-founder of Itoko Swim, explains the motivation behind the brand's distinctive color palette. "Every parent knows how quickly a fun day in the water can become stressful, and we wanted to create swimwear that makes those moments a little easier," she says. "Once we learned how difficult it can be to keep track of kids underwater, especially in murky or low-light conditions, we knew visibility had to be at the heart of Itoko."
Downie adds, "Our colors aren't just fun; they're purposeful. When you compare a neutral suit to a bright, contrasting one in the water, the neutral just disappears and the difference is honestly hard to ignore. That's what really drove us."
Meaningful Name and Collection Highlights
The name Itoko holds special significance for the founders. It means "cousin" in Japanese, paying tribute to the bond between the sisters' children and reflecting Kate Downie's appreciation for the Japanese language.
The collection includes full-length swimsuits, rash guards, swim shorts, and swim hats. Notable items feature:
- Periwinkle Wave Swimsuit ($69.95): This suit combines fun, high-visibility prints that celebrate Australian marine life, making it both eye-catching and meaningful.
- Citrus Splash Zip-Up Rashie ($59.95): With vibrant citrus shades, this long-sleeved rash guard stands out during any water adventure, from pool play to beach explorations.
Essential Sun Protection Guidelines
While UPF clothing like Itoko's swimwear offers valuable protection, it should be used in conjunction with other sun safety measures. According to Cancer Council Australia's guidelines, proper sunscreen application is crucial. Adults should use at least one teaspoon per limb, one for the front of the body, one for the back, and one for the head, totaling a minimum of 35mL or seven teaspoons for full-body coverage.
Always follow the directions on your sunscreen label, reapply frequently, apply at least 20 minutes before sun exposure, and reapply immediately after being in the water. Remember, UPF clothing is designed to complement sunscreen, hats, and shade, not replace them.
