The viral matcha craze, fuelled by over 3.5 million videos on TikTok, has officially landed at Australia's most beloved doughnut chain. Krispy Kreme has unveiled its highly anticipated 'Matcha Moment' range, a limited-time collection that puts a green tea twist on iconic flavours.
Two Sweet Treats With a Matcha Twist
The range features two brand-new doughnuts designed to satisfy the nation's sweet tooth. The Matcha Ring Doughnut takes the chain's famous Original Glazed and dips it in a creamy matcha-flavoured truffle icing, creating a smooth fusion of two classic tastes.
For those who love a fruity combination, the Strawberry Matcha Doughnut offers a sweet strawberry filling encased in a matcha coating, finished with a white icing drizzle and tangy sour raspberry sprinkles. This combination promises the perfect balance of sweet and sharp flavours.
Specialty Drinks to Complete the Experience
Krispy Kreme's Matcha Moment doesn't stop at doughnuts. The launch includes three specialty beverages, available only until February 3. Customers can choose from a hot Matcha Latte, a smooth blend of creamy matcha green tea with steamed milk.
For the Australian summer, the chain is also offering two iced options: a classic Iced Matcha Latte and an Iced Strawberry Matcha Latte. The latter layers a fruity strawberry puree over ice with milk, topped with the signature creamy matcha green tea.
A Limited-Time National Craze
Fans can combine any of the new doughnuts with a specialty drink to create their perfect matcha pairing. The entire Matcha Moment lineup is available now at all Krispy Kreme stores across Australia, but the company emphasises it's for a limited time only.
With the hashtag #matcha taking social media by storm, this launch is positioned as a major moment for the Australian treat scene, not just a passing trend. The company is encouraging customers to act quickly, as the nationwide craze is expected to see stocks dwindle fast before the February 3 end date.
