Mexican fast-food chain Guzman y Gomez is set to open its first central Geelong store at a key corner in the city's CBD, marking a significant expansion in the region. The new outlet will be located at the prominent intersection of Moorabool and Malop streets, a site that has been vacant for several years.
Prime Location for New Outlet
The store will occupy a two-level building that was previously home to a bank and later a retail store. The location is considered one of the most high-profile spots in Geelong's central business district, with high foot traffic and proximity to major retail and commercial hubs. The move is expected to attract both locals and visitors, further revitalising the city's dining scene.
Job Creation and Economic Boost
The new Guzman y Gomez store is expected to create around 30 new jobs, including full-time, part-time, and casual positions. This will provide a welcome boost to the local economy, particularly in the hospitality sector. The company has a strong focus on training and development, offering employees opportunities for career progression within the rapidly expanding chain.
Guzman y Gomez has been rapidly expanding across Australia, with a particular focus on regional centres. The Geelong store is part of a broader strategy to increase its presence in Victoria, with several other locations planned for the state. The chain is known for its fresh, made-to-order Mexican food, including burritos, tacos, and nachos, as well as its commitment to using high-quality ingredients.
Community Response
Local business leaders and council representatives have welcomed the announcement, highlighting the positive impact on the city's economy and vibrancy. The addition of a popular national brand like Guzman y Gomez is seen as a vote of confidence in Geelong's growing reputation as a destination for food and culture. The store is expected to open in late 2024, with fit-out works commencing shortly.
The new store will also feature a modern design with indoor and outdoor seating, catering to the growing demand for casual dining options in the area. Guzman y Gomez has a strong following among younger demographics, and the Geelong store is expected to become a popular spot for students, workers, and families alike.
Overall, the opening of Guzman y Gomez in central Geelong represents a significant milestone for the city's retail and hospitality sectors, promising new jobs, increased foot traffic, and a fresh dining option for residents and visitors.
