Australia's favourite beer has been officially named for 2025, with one brand continuing its remarkable dominance over the national market. In an unprecedented achievement, Great Northern Super Crisp has been crowned the country's best-selling beer for the fifth consecutive year.
A Clear Winner in a Competitive Market
The popular mid-strength brew has maintained a powerful grip on Australian drinkers, solidifying its position as the nation's go-to beverage. This historic fifth straight victory underscores its widespread appeal from pubs to bottle shops across the continent.
The rankings for 2025 reveal a clear hierarchy of favourites. Following the champion, Carlton Dry secured a strong second place, while the Queensland favourite, XXXX Gold, claimed the third spot. Rounding out the top five were the iconic Coopers Pale Ale and the timeless Victoria Bitter.
The Rise of Mid-Strength Dominance
The results spotlight a significant and ongoing transformation in Australian drinking culture. For 2025, mid-strength beers dominate the entire top five list, a clear signal of changing consumer habits.
This trend reflects a conscious move by Australians who are increasingly choosing lower-alcohol options. The shift isn't about drinking less, but about making different choices—opting for beers that offer the full social experience and flavour without the higher alcohol content of traditional full-strength varieties.
What This Means for the Future
The sustained success of Great Northern Super Crisp and the strong performance of its mid-strength competitors indicate this is more than a passing fad. It represents a fundamental evolution in taste and preference.
The data confirms that mid-strength beer is now outselling full-strength varieties nationwide. Breweries and retailers are likely to take note, potentially influencing future product lines and marketing strategies to cater to this growing demand for balanced, sessionable beers.
As Australia's palate continues to evolve, the reign of Great Northern shows that when it comes to cracking open a cold one, crisp and easy-drinking mid-strength options are firmly in the lead.
