An Australian summer delivers a brutal combination of elements that can wreak havoc on your hair. Scorching heat, intense UV rays, frequent dips in saltwater or chlorinated pools, sweat, and tropical humidity collectively lead to a perfect storm of frizz, dryness, breakage, and increased hair fall.
TikTok's Favourite Haircare Brand Offers Summer Solutions
Help, however, is readily available from a brand that has taken social media and shoppers by storm. The tropics-inspired formulas of Coco & Eve have gone viral, and the brand has specifically engineered three summer-proof haircare routines. These collections are designed to protect, repair, and hydrate hair without any heaviness, making them ideal for beach days, outdoor exercise, and surviving high-humidity climates.
The brand's strategy involves targeting specific seasonal concerns with distinct ranges. The Like A Virgin line focuses on frizz control and deep hydration. The Boost Therapy collection is dedicated to improving density and strength for thinning hair. Finally, the Sweet Repair range delivers intensive repair and recovery for severely stressed strands.
Like A Virgin: Taming Frizz and Restoring Hydration
Perfect for sun-exposed and beach-damaged hair, this best-selling range aims to deeply hydrate while smoothing frizz caused by humidity and heat. Its hero products include the cult-favourite Like A Virgin Hair Masque, a lightweight Shampoo & Conditioner duo, a Leave-In Conditioner, Frizz Fix, and a Pro Shine Mist.
These products are touted as ideal for restoring softness and shine after saltwater and sun exposure. The standout Hair Masque, priced at $56, has garnered close to 8,000 five-star reviews from shoppers, with hundreds sharing transformative results on Instagram and TikTok.
One enthusiastic reviewer noted, "Amazing hair mask and serum. The serum prevents breakage and protects my hair against heat but my fave is the mask. My hair feels stronger as well as smells amazing. This product has helped me grow my hair long again." Another shopper with thick, coarse hair praised its smoothing and shine-enhancing effects.
Boost Therapy: Fortifying Fine and Thinning Hair
Summer shedding and breakage are common due to heat stress and frequent washing. The Boost Therapy range directly targets weak strands and thinning hair. Its core products are the bestselling Hair Density Serum and a strengthening Shampoo & Conditioner set designed to support healthier-looking, fuller hair over time.
The Shampoo & Conditioner duo, costing $70, promises an instant 24-hour volumising effect. Powered by ingredients like Biovolume 128 and Biotin, Coco & Eve claims it can revitalise, nourish, and add volume and shine to fine, thinning hair. One user declared it "simply perfect," praising how it left their scalp clean, hair shiny and voluminous, while also helping with slight hair loss.
Sweet Repair: Intensive Recovery for Damaged Hair
Designed for hair stressed by UV exposure, heat styling, colouring, and general environmental damage, the Sweet Repair range delivers intensive care. The line includes a Shampoo, Conditioner, Hair Mask, and a Hair Repairing Leave-In Treatment, all formulated to visibly repair damage and strengthen weakened strands without a heavy feel.
The hero product here is the Sweet Repair Hair Mask ($49). It promises visibly smoother and healthier-looking locks in just five minutes. Clinically proven to transform damaged hair, it uses a power blend of biomimetic ceramides, hyaluronic acid, and vegan keratin for deep restoration. A dedicated fan called it "the best conditioning mask ever created," citing super soft, sweetly fragrant, and repaired hair after every use.
For Australians battling the seasonal assault on their hair, these targeted routines from a viral, shopper-adored brand offer a structured approach to maintaining hair health through the harshest summer conditions.
