Australian skincare enthusiasts have reason to celebrate as cult favourite brand Edible Beauty launches an impressive Black Friday promotion that's set to make luxury skincare more accessible.
Massive Savings on Award-Winning Products
From November 5 until November 30, the beloved Australian brand is offering a substantial 30% discount across their entire website. For savvy 7NEWS readers, an exclusive code unlocks even greater value.
By using the promotional code SEVEN at checkout, customers can secure an additional 5% off, bringing the total savings to an impressive 35%.
This represents a significant opportunity to invest in premium skincare from a brand that has earned more than 5,000 five-star reviews and collected over 20 natural beauty awards for their pure yet powerful formulations.
Revolutionary Skincare for Hormonal Changes
Among the standout products available during this sale is Edible Beauty's Super Stem Cell Concentrate, a groundbreaking serum specifically designed for women experiencing perimenopause, menopause and beyond.
This innovative formula represents an Australian first, combining wild olive leaf plant stem cells (Olea Vitae) with spermidine, a longevity compound extensively studied for its role in cellular renewal.
The serum addresses the fundamental skin changes that occur as estrogen levels decline, targeting concerns like loss of firmness, reduced elasticity, dryness and dullness that often accompany hormonal shifts in women's 40s and 50s.
Science-Backed Solutions for Mature Skin
As women age, their skin naturally produces less collagen, ceramides and hyaluronic acid, leading to dehydration, sagging and more visible lines. The Super Stem Cell Concentrate works at a cellular level to counter these changes through two key mechanisms.
Boosting cellular energy: The Olea Vitae complex helps recharge tired skin cells, improving elasticity, structure and resilience. It essentially plugs your skin back in after years of running on low battery.
Accelerating cellular renewal: Spermidine promotes the skin's natural self-cleansing process, clearing away damaged proteins and encouraging fresh, healthy cell growth. This results in smoother texture, reduced wrinkles and a noticeably brighter complexion.
Unlike many anti-ageing serums that focus solely on surface-level hydration or collagen support, Edible Beauty's formula works deeper to help skin adapt to hormonal changes while defending against environmental stress and the natural slowdown of cellular repair.
Proven Results and Customer Satisfaction
The serum has earned a reputation as a game-changer among reviewers, with many reporting visible improvements in their skin's appearance and texture.
"It helps reduce wrinkles and gives me a firmer, more youthful complexion," shared one satisfied customer, while others noted their skin felt plumper and looked more radiant after just a few weeks of use.
Beyond the Super Stem Cell Concentrate, the Edible Beauty website features numerous other products eligible for the 35% discount, with shoppers also able to claim free gifts with qualifying orders.
Black Friday Shopping Trends in Australia
This promotion aligns with broader Australian shopping patterns, as new research from Afterpay reveals that 56% of consumers are spreading costs while 45% wait for sales on big-ticket items.
Nearly 40% of Australians took advantage of Black Friday and Cyber Monday deals last year, with Black Friday emerging as the biggest shopping day of 2024.
Beauty items performed exceptionally well in 2024 as last-minute, self-care-friendly gifts, reflecting growing consumer interest in wellness products.
"Australians are becoming savvier than ever this holiday season," observed Katrina Konstas, Country Manager of Afterpay ANZ. "Cost-of-living pressures have made people much more strategic — shopping earlier, timing purchases around sales, and using flexible payment options to maintain control and budget effectively."
This year, Black Friday falls on November 28, with many retailers beginning discounts from late October. The sale period typically extends through Cyber Monday on December 1, providing ample opportunity for consumers to secure valuable deals.
For those interested in exploring Edible Beauty's award-winning range at significantly reduced prices, the brand's website offers the complete collection with the enhanced 35% discount available until November 30.
