Finding effective skincare at an affordable price can feel like searching for a needle in a haystack. In a market where serums can cost hundreds of dollars and even moisturisers are becoming increasingly expensive, budget-friendly products that actually work are rare.
However, Coles has uncovered a hidden gem in the skincare world, and everyday Australians cannot get enough of it.
The Q+A Hyaluronic Acid Facial Serum is currently selling one unit every three minutes across the country, and for good reason. Its formula is simple yet effective, and it is clear that this is exactly what the Australian public is looking for.
Why Serums Are Essential
Serums are a must-have in any skincare routine, as they deliver essential active ingredients back into the skin after cleansing. They provide crucial hydration and moisture for specific skin concerns such as fine lines, blemishes, and dark spots. A good serum can work wonders, but choosing the right brand can be overwhelming.
This is where UK-born skincare brand Q+A has mastered the art of simple yet effective products. Their best-selling Hyaluronic Acid Facial Serum has taken the Australian market by storm.
Key Ingredients and Benefits
Made from 98% naturally derived ingredients, the serum combines Hyaluronic Acid, Biosaccharide Gum, and Betaine to enhance overall skin hydration. It improves skin texture and firmness, making it suitable for many skin types, especially those seeking an anti-aging serum or those with oily skin.
One user, Chantelle, shared her experience: "Just over a week into using, my lines are reduced and my makeup application is so much better now as it doesn't separate and go patchy. Before this, I stayed away from skincare as I have sensitive skin but I have no sensitivity with this at all." She added, "I have now added more to my non-existent skincare routine and moisturise after I use this."
At just $13, this Hyaluronic Acid formula is an affordable option worth trying.
The Full Q+A Serum Range
Q+A's entire serum range provides targeted solutions without the luxury price tags. If the Hyaluronic Acid Serum does not meet your specific needs, there are other options available:
- Vitamin C Brightening Serum: Encapsulated in a blend of Volcanic Soil and Hyaluronic Acid, this helps support a brighter complexion and even skin tone.
- Retinol Serum: A low-irritation retinoid designed to target fine lines, renew uneven skin tone, and leave skin smooth with a radiant glow.
- Collagen Booster Serum: A highly concentrated blend of vegetable Collagen, Honey Locust Seed, and Algae Extracts that helps tighten, smooth, and plump the skin.
- Niacinamide Serum: Contains calming Niacinamide and soothing Allantoin to hydrate, protect, and strengthen the skin barrier.
- Salicylic Acid Serum: Powered by exfoliating Salicylic Acid, clarifying Succinic Acid, and hydrating Betaine to gently decongest pores and smooth texture.
About Q+A
Q+A is a UK-born independent brand on a mission to demystify skincare, making it fun, affordable, and truly effective. Since launching in 2019, they have been dedicated to ingredient-led, 98-100% natural formulations, thoughtfully designed to simplify routines and deliver results without breaking the bank.
Each product is developed and manufactured in-house in the UK, using high-quality, cruelty-free, silicone-free, and mostly vegan-friendly ingredients. Every product is packaged with an easy-to-use checklist so customers can confidently choose what is right for their skin. Great skin, simplified.



