In the current retail landscape, where many loyalty schemes provide minimal value or points that are difficult to redeem, saving money in the beauty sector can be particularly challenging. However, leading Australian beauty retailer Adore Beauty is taking a significant step to reward its dedicated customers by offering them the opportunity to choose from high-end beauty products worth as much as $180, depending on their membership tier.
Exclusive Details of the Nationwide Rollout
In information revealed exclusively ahead of the program's nationwide launch on February 16, Adore Beauty members will be able to select from a range of complimentary products from major brands, tailored to their loyalty level. This initiative allows shoppers to pick items that align with their personal beauty routines, rather than receiving a generic free gift that may not meet their needs.
Premium Brand Selection for Every Tier
The selection includes renowned brands such as Lancôme, Sulwhasoo, Kérastase, Huda Beauty, and Ultra Violette. This curated approach ensures that customers receive products that are both valuable and suitable for their individual preferences, offering a genuine saving during the ongoing cost-of-living crisis.
Detailed Breakdown of Freebie Options by Tier
The available options vary by membership level, with higher tiers gaining access to more luxurious and higher-value products.
Level 1 Offerings
- Huda Beauty Easy Bake Setting Spray 30mL (valued at $29)
- Olaplex Duo, including Olaplex No. 4 20mL and Olaplex No.5 20mL
- AB LAB Hydrating Eye Cream (valued at $29)
Level 2 Offerings
Members at this tier can choose from all Level 1 products, plus the following additional options:
- Innersense Organic Beauty Travel Trio, comprising Pure Harmony Hairbath 59mL, Pure Inspiration Conditioner 59mL, and Sweet Spirit Leave In Conditioner 59mL (valued at $48)
- Eye of Horus Goddess Mascara (valued at $43)
- Ultra Violette Preen Screen SPF50 Reapplication Mist Skinscreen (valued at $42)
Level 3 Offerings
Top-tier members have access to all products from Levels 1 and 2, along with these premium selections:
- Lancôme 5 Piece Skincare Set, featuring Lait Gelatee Confort 50mL, Tonique Confort 50mL, Advanced Genifique 10ml, Advance Genifique Yeux Light Pearl 5mL, and Renergie HPN 300 Peptide Cream 15mL (valued at $180)
- Sulwhassoo Gentle Cleansing Foam 200mL (valued at $95)
- Kérastase Haircare Trio, including Nutritive 8HR Magic Night Hair Serum 30mL, Genesis Masque 30mL, and Gloss Absolu Insta Glace Fondant 30mL (valued at $56)
How the Adore Rewards Program Operates
Launched in June 2025, the Adore Rewards program enables members to earn $20 in credit for every $250 spent, with no minimum spend required to redeem these credits. Additionally, members receive four complimentary full-sized rewards annually, with the specific offerings dependent on their tier.
Other benefits include refer-a-friend bonuses, birthday or anniversary rewards, and free express delivery thresholds that vary by membership level. According to Nicola Burke, Head of Loyalty & Acquisition at Adore Beauty, the program is meticulously designed to provide customers with "the freedom to choose what is right for them", effectively eliminating the frustration of receiving unsuitable free products.
This customer-centric approach not only enhances the shopping experience but also reinforces Adore Beauty's commitment to delivering tangible value and personalised rewards in a competitive market.
