Perth's fashion scene is getting a vibrant injection of European summer style, thanks to the launch of local label LACHLN PRESTN. Founded by designer Lachlan Preston, the brand officially debuted in October, bringing its sophisticated, coastal-inspired designs to Western Australia.
From Passion Project to Fashion Label
The brand's origins are deeply personal, evolving from Lachlan Preston's passion for creating custom dresses for friends and loved ones. A graduate of COLLARTS Australian College of the Arts, Preston has now channeled that creative drive into a professional venture. He focuses on producing limited-edition pieces "for the extraordinary," with a core mission to challenge fashion norms and celebrate individual expression.
THE SIREN: A Debut Inspired by European Shores
The inaugural collection, named THE SIREN, draws direct inspiration from the effortless European beach-to-beach-club lifestyle. The pieces are notably daring, featuring sheer garments that capture a sense of glamour and freedom. A key innovation in Preston's design process is the use of a custom wet-look fabric, giving each item a unique texture and aesthetic.
Highlighting the collection's versatility is a three-piece set designed to be styled in multiple ways, offering fashion-conscious consumers maximum value and creative outfit options. The label celebrated its launch with an event on October 11 in North Fremantle, gathering friends, fashion enthusiasts, and supporters to mark its entry into the local market.
Setting a New Trend on the WA Coast
LACHLN PRESTN's arrival signals a fresh direction for Western Australian fashion, merging local talent with international summer vibes. By creating limited runs and focusing on unique fabrics, the label positions itself as a destination for those seeking distinctive, high-quality swimwear and resort wear. This approach not only establishes Lachlan Preston as a designer to watch but also enhances Perth's reputation as a hub for emerging fashion talent.
