Nala Unveils First Sports Bra Collection After Years of Customer Demand
For years, Australian underwear brand Nala has cultivated a devoted following among shoppers seeking comfortable, stylish undergarments they can wear all day. However, there has been one particular item that loyal customers have consistently requested, yet the brand had not ventured into producing—until now.
This week marks a significant milestone for the popular label with the official launch of Club Nala, its inaugural sports bra collection. Representing the brand's most eagerly awaited release to date, this new line signifies Nala's first foray into high-performance activewear designed specifically for athletic support.
Engineered for Real Bodies and Real Movement
The collection has been meticulously crafted to provide exceptional support, comfort, and confidence during physical activity, regardless of body shape or size. Nala identified a common issue through customer feedback: many women reported feeling insecure while jumping, sprinting, sweating, or squatting in existing sports bras on the market.
To address this, Nala assembled a design team with over a century of combined experience, focusing on blending precise fit, practical function, and appealing design with a profound understanding of the female anatomy. The development process spanned 18 intensive months of construction, sampling, wear-testing, and real-world evaluation.
The brand collaborated directly with women to trial the sports range in everyday situations, gathering crucial insights into what fuller-busted bodies genuinely require to perform optimally during exercise. The result is a collection featuring fabrics that work harmoniously with the body rather than against it, and fits that both flatter and support without restriction.
Technical Innovation and Extensive Testing
Chloe De Winter, co-founder of Nala, expressed the brand's commitment to this project, stating, "We've been working on our Sports Bra range for close to two years. Our customers have literally been begging us to create sports bras. It's our first foray into a new category, so it was so important to us that whatever we created was epic."
She added, "So much blood, sweat (literally) and tears have gone into bringing this to life. Not to mention over 300 test wearing sessions. We are so pumped to launch Club Nala and be the one stop shop for boobie support nationwide."
At the heart of the collection lies MotionTech, Nala's latest proprietary fabric innovation. Composed of 84 percent recycled nylon and 16 percent elastane, this performance-grade material is remarkably strong yet ultra-lightweight, conforming to the body like a second skin.
Engineered to match the wearer's intensity, the fabric boasts moisture-wicking, quick-drying, and antimicrobial properties. It helps maintain a cool, comfortable feel even during the most strenuous workouts while remaining free from harmful chemicals and toxins.
Three Distinct Styles for Various Activity Levels
The launch includes three innovative sports bras tailored to different levels of impact and movement:
- The High Impact Underwire Sports Bra: This style offers maximum support for extreme sports and high-intensity training. It features smooth moulding underwire, full cup coverage, and thick padded straps designed to handle heavy lifting. With anti-bounce technology to secure the bust comfortably, it's ideal for running, jumping, HIIT, and other high-impact activities.
- The High Impact Wire-free Sports Bra: For those seeking serious support without an underwire, this option provides medium to high impact performance with a softer feel. It includes a breathable padded cup, a thick elastic underband, and reinforced upper back support, making it perfect for bustier individuals who prefer wire-free comfort during dynamic movement.
- The Sporty Wirefree Bralette: An active adaptation of Nala's beloved Support Wirefree Bralette, this version offers a slightly snugger fit for reduced bounce and enhanced trust during everyday activities, maintaining the beloved shape customers adore.
Complementing the bras is the No Show Sports Gee, a seamless, sweat-wicking g-string crafted to remain completely invisible under activewear. Made from MotionTech fabric with a breathable cotton gusset, it contours effortlessly to the body and is designed to be worn alongside Club Nala sports bras during workouts.
Inclusive Sizing and Vibrant Colour Options
True to Nala's dedication to inclusivity, the Club Nala collection accommodates an extensive range of sizes, supporting cup sizes C to H across band sizes 8 to 22. This represents one of the most comprehensive size offerings in the activewear market today.
The collection debuts in three bold colour combinations: Space & OJ, Pickle & Lavender Fizz, and Licorice & Snowcone. Pricing begins at just $25 for the g-string and reaches up to $79 for the high-impact bra, making high-quality activewear accessible to a broad audience.
This launch not only fulfills long-standing customer requests but also positions Nala as a serious contender in the competitive activewear sector, combining technical innovation with a deep understanding of women's needs.
