Anya Hindmarch's Mini Universal Bag Arrives at Woolworths for $15
British designer Anya Hindmarch has launched another highly anticipated collaboration with Woolworths, following the success of previous sell-out collections. The new Anya Hindmarch Mini Universal Bag will be available in over 400 Woolworths stores across Australia, including Metro locations, from mid-February. Priced at just $15, this compact version of the popular Universal Bag is designed to blend sustainability with everyday practicality.
A Sustainable Fashion Icon Goes Mini
The Universal Bag is a global sustainability initiative led by Anya Hindmarch, manufactured by the Solent Group, and partnered with major food retailers worldwide. It first launched in Australia in its original size with Woolworths, and demand has steadily increased since its introduction. The Mini Universal Bag marks the 28th global launch of the project, highlighting its long-term impact rather than a fleeting trend.
Since the project began in 2021, it has collectively diverted 433 tonnes of plastic from landfill, equivalent to the weight of seven Sydney Harbour ferries. Every Universal Bag is made from 100 percent recycled plastic, with the entire manufacturing process certified under the Global Recycling Standard. This ensures the bag is genuinely recycled, not just marketed as such, focusing on both materials and behaviour change.
Designed for Real-Life Use
The mini size makes this version especially wearable, being compact, lightweight, and ideal for daily activities without feeling bulky. It is perfect for quick errands, school pickups, gym sessions, market runs, and those small supermarket trips that often expand. The design is intentional, creating a bag that people want to carry, look after, and reuse, which drives real environmental impact.
Available in two colourways—the iconic Woolworths green and a new charcoal version—the bag offers a slightly more understated and fashion-forward option while staying true to the supermarket's brand identity. At $15, it remains accessible, avoiding the high price tags often associated with designer collaborations.
Why This Bag Resonates with Shoppers
The Universal Bag continues to resonate due to its practicality, affordability, and genuine usefulness. It promotes sustainability without preaching and offers style without a luxury price tag. For those seeking small, realistic changes that integrate seamlessly into daily routines, this product encourages better habits without demanding lifestyle overhauls. It sits at the intersection of sustainability and everyday style, making it a must-have for conscious consumers.
