Adelaide has become the home base for a significant new player in Australia's digital news landscape. Network 10 has officially launched 10 News Daily Video SA, a dedicated news production hub operating from the heart of South Australia.
A New Digital-First News Operation
The initiative represents a strategic shift towards producing timely, video-centric news content designed specifically for digital and social platforms. The Adelaide-based team is tasked with creating daily news video packages that cover stories from across South Australia and the nation.
This move signals Network 10's commitment to expanding its news footprint beyond traditional television bulletins, targeting audiences who consume news on-demand via their smartphones and computers. The content is expected to be fast-paced, visually engaging, and tailored for sharing online.
Focus on South Australian Stories
A core mandate for the new Adelaide news hub is to amplify local stories. While covering national headlines, the team will have a strong focus on issues, events, and personalities that matter to the South Australian community.
This localised approach aims to provide depth and perspective that might be glossed over by national news desks based on the eastern seaboard. From politics in Adelaide to regional developments and cultural events, the hub is positioned to be closer to the source.
Implications for Media and Employment
The establishment of this production centre in Adelaide is also a boost for the local media industry. It creates new roles for journalists, producers, video editors, and digital content creators within the state.
Industry observers see this as a positive step in decentralising media production in Australia, often concentrated in Sydney and Melbourne. It brings fresh digital news production opportunities to South Australia and could influence how other networks consider their operational models.
The launch of 10 News Daily Video SA underscores a broader trend where traditional broadcasters are aggressively adapting to the digital era. By establishing a dedicated, agile team in Adelaide, Network 10 is betting on local relevance and digital delivery as key to capturing the future news audience.
