Local Member for Leichhardt, Warren Entsch, has thrown his support behind a renewed push to bring more major sporting and entertainment events to Cairns and the wider Far North region. This initiative aims to capitalise on the area's unique appeal and infrastructure to boost the local economy and community spirit.
Economic and Social Benefits in Focus
Entsch emphasised that securing high-profile events could deliver significant economic benefits, including increased tourism, job creation, and enhanced visibility for Cairns on a national and international stage. He argued that such events not only attract visitors but also foster local pride and engagement, strengthening the social fabric of the community.
Leveraging Existing Infrastructure
The Far North is well-positioned to host major events, with facilities like the Cairns Convention Centre and various sporting venues already in place. Entsch highlighted the need to utilise these assets more effectively, suggesting that with strategic planning and investment, Cairns could become a regular destination for premier competitions and festivals.
Community and stakeholder backing is seen as crucial to this effort, with Entsch calling for collaboration between government bodies, local businesses, and residents to make Cairns a top choice for event organisers. This unified approach could help overcome logistical challenges and ensure successful outcomes.
Overcoming Regional Challenges
While the potential is clear, Entsch acknowledged that competing with larger cities for events requires innovative solutions and persistent advocacy. He stressed the importance of highlighting Cairns' tropical setting, hospitality, and unique attractions as key selling points to attract event planners looking for distinctive venues.
This push aligns with broader regional development goals, aiming to diversify the local economy beyond traditional sectors. By attracting more events, Cairns could see sustained growth and increased opportunities for its residents, making it a more vibrant and prosperous place to live and visit.
